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Google to Shake Up SEO With Ecommerce Gadget

Widgets are becoming the norm on social networks, blogs, and start pages. Google has just released their version of an ecommerce widget (which they call a gadget) for the iGoogle start page and everywhere else that can take a snippet of code. It was announced ...

Ecommerce Widget for Selling Books

When veteran companies like Random House embrace very forward thinking marketing practices like ecommerce widgets, the winds of change must be blowing. What is a widget? Simply, a third party item that can be embedded in a web page. The most common being ...
ecom

The Crazy, Messed Up World of Ecommerce

What if offline shopping were as cruel and difficult as buying online? What does that world look like? Video #1 – If Only Search Engines Could Understand What We Want

Hybrid user experience designer/developer – A myth or reality?

I am currently in San Francisco at the Web 2.0 Expo. The first session I attended was on the New Hybrid Designer. Some well known panelists were on stage including Kelly Goto. They essentially chatted about how the typical ‘web designer’ is ...

Is navigation/search available during checkout?

The debate whether to herd customers like cattle through a step-by-step checkout by removing all navigation and search options will remain. Overall, there was no clear growth or conversion winner between the two camps – to have or to hide. However, ...
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