A Good Example of Bad Cross-Selling
Cross-selling is an important tactic used to increase average cart sizes and hopefully average order values, but sometimes cross-selling goes bad.
The Sharper Image is struggling as a company. I see press release after press release citing declining revenue ...
Ecommerce Usability vs Airport Usability
After a “too close” connection in Montreal I sat on the plane wondering how poor airport usability actually is. Those thoughts quickly turned to ecommerce usability and how poor online stores often are as well. The following chart is surprisingly ...
Ecommerce Site Testing – The Power of Observation
Observing users is one of the most under-rated means of improving site usability. Today’s eCommerce managers often rely too heavily on technology to help them make decisions. Faceless A/B and multi-variant testing is used to incrementally increase ...
Stop the checkout to save the customer money?
It is Christmas time and people are booking flights home to see family. I am no different, except I am in the fortunate position to be critical of website usability and it is for the benefit of our readers, not just belly-aching.
Situation: booking an ...
What is the Longtail?
Sometimes I get a brief epiphany or visual that makes a concept very clear to me – I had one of those last night that I think explains the advantage of targetting the longtail vs the mass.
The concept of longtail is “selling less, of more”…okay, ...
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