About Laura Ballay

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A white board and a red marker

Planning Your Persona Project: Part 2 of 2

By Laura Ballay and Meghan Deutscher of the Elastic Path UX consulting team This post is a follow up to Are Personas A Good Fit for Your Project?. Today we talk about the preliminary tasks that need to be taken care of before going forward with an ethnographic ...
A blue and a yellow puzzle pieces

Are Personas A Good Fit for Your Project? Part 1 of 2

By Laura Ballay and Meghan Deutscher of the Elastic Path UX consulting team. This 2-part series follows up on Personas 101: What are they and why should I care?, looking further into when personas are the right UX tool to use. User Experience Design is ...