Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos is the author of the Get Elastic Ecommerce Blog and provides consulting services to some of the most exciting ecommerce companies in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 20,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard, and she has provided expert opinion to Inc Magazine, Entrepreneur, Time, the New York Times and Forbes. She is a frequent speaker at industry events, including Shop.org Merchandising Workshop, XCommerce, Conversion Conference, and Affiliate Management Days. Previously, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


Google To Highlight Mobile Friendly Sites in Search

In order to improve user experience for mobile searchers, Google recently announced it’s rolling out a “mobile-friendly” label to mobile search results globally over the next few weeks. How do you qualify as “mobile-friendly”? ...
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Why Consumers Showroom and Webroom [Infographics]

Last post we looked at the showrooming threat and what you can do about it. This week’s infographics cover both showrooming and webrooming, from WisePricer and Merchant Warehouse. Tweetables Over 50% of smartphone owners have researched prices ...
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The Showrooming Threat: 5 Ways to Fight Back

With 71% of US mobile users owning smartphones, hundreds of thousands of consumers are carrying the Internet in their pockets, and 81% of them use their devices in-store. While some retailers are exploring iBeacon and other in-store digital goodness, ...
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The End of Facebook Like-gating and What it Means for Marketers

The practice of “Like-gating” has been a social strategy for many brands for a handful of years, with some social marketing vendors offering their own solutions for implementing Like-our-page-to-get-access to Facebook Pages. Image credit: Jack Ashman But ...
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2014 Holiday Online Retail Stats [Infographic]

What’s “in store” for the 2014 holiday online shopping season? Invesp Consulting dishes in this week’s infographic: Holiday shopping: statistics and trends. Tweetables This holiday season will have only 26 days between Black ...
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