Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos is the author of the Get Elastic Ecommerce Blog and provides consulting services to some of the most exciting ecommerce companies in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 20,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard, and she has provided expert opinion to Inc Magazine, Entrepreneur, Time, the New York Times and Forbes. She is a frequent speaker at industry events, including Shop.org Merchandising Workshop, XCommerce, Conversion Conference, and Affiliate Management Days. Previously, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


tablet-commerce

When a Winning Tablet Design Flops on Desktop

Do tablet users behave (and convert) similarly to desktop users? Clark’s shoes set out to answer this question by testing its winning tablet design on desktop against its desktop version. The case originally appeared on WhichTestWon (a fantastic ...
eggs

5 Places to Hide Easter Eggs in Ecommerce Marketing

Originating as inside-jokes in video games, TVs and movies, some digital marketers have also used Easter eggs to crack up customers. For the last 2 years, we’ve run Easter features on Easter eggs in ecommerce marketing: How Easter Eggs Can Beef Up Your ...
ibeacon

Beyond Push Notifications: What Can Beacons Do For Retail?

The obvious application of beacon technology is to push content – be it welcome greetings, discounts and special offers, product information, branded content or other alerts. What else can beacons offer in-store? Based on the research in Forrester Research, ...

Profile of A Chief Marketing Officer [Infographic]

This week’s infographic comes from CMO.com and breaks down the details of the average Chief Marketing Officer in the United States.
infogra

What Customers Think About In-Store Tracking [Infographic]

Will iBeacon and other in-store mobile technologies win favor with consumers? Not if the perception of privacy invasion persists. 77% of consumers surveyed by Opinionlab believe in-store tracking is generally unacceptable, and only 38% are open to their ...
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