
Mobile Games: The Economics of Freemium [Infographic]
Who creates a game only to give it away for free? Where’s the $$ in that?
The freemium business model is taking over — an estimated 65% of revenue generated by the 100 top grossing apps in the App Store, and an estimated 72% of total App Store ...

Ecommerce Links: January 2012
Before we dive into the links, there’s still time to register for Conversion Conference and Affiliate Management Days upcoming in March. I’ll be speaking on Remarketing and Checkout Optimization, respectively. I would love to connect!
What ...

6 Tips for Improving Twitter Link Click Through Rate
When it comes to sharing links through Twitter, what makes them click?
Dan Zarella from HubSpot set out to answer that question, analyzing over 200,000 link-containing tweets, and measuring several characteristics that appear to influence click through. ...
Social Networking Stats and Trends From Around the World
Kicking off our new weekly feature Infographic Friday are our friends at Invesp Consulting, who have compiled some interesting stats and trends on social networking from around the globe.
Why does this matter to ecommerce?
We have become a social networking ...

Are Your CPCs Out Of Control? 5 Ways To Rein Them In
It’s easy to spend too much money on pay-per-click.
The infographic below (source) breaks down Google’s top spenders in Google Adwords, but also highlights how CPCs (cost per click) vary across industries.
While some of these click prices ...


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