Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos is the author of the Get Elastic Ecommerce Blog and provides consulting services to some of the most exciting ecommerce companies in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 30,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard, and she has provided expert opinion to Inc Magazine, LA Times, Entrepreneur, Time, the New York Times, Forbes, and national television. She is a frequent speaker at industry events, including Shop.org, XCommerce, Conversion Conference, and Affiliate Management Days. Previously, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


ecom links

Choice Ecommerce Links: July 2015

This month Walmart and Amazon duelled over low-low pricing, and Jet.com officially entered the battle. To compete, online marketers need to be strategic, nimble and on top of their game. We hope our choice cuts for the month help you to do just that. MasterCard’s ...
omnichannel-service

Omnichannel Customer Service In Action [Infographic]

From mobile to social – customer care that meets the demands of the digital consumer covers all the bases. Enjoy Zendesk’s infographic Convert With Confidence: Good Customer Service is Good Business. Click to enlarge infographic Tweetables 70% ...
cust-serv

The Importance of Omnichannel Customer Service

There’s much ado about integrated, omnichannel shopping experiences, from responsive design to integrated inventory, buy online pick up in store services to in-store digital. But not to be overlooked is omnichannel customer service, where customers ...
social-shopping

Social Buy Buttons: Why Product Content Matters

The arrival of mobile search and social buy buttons are both an opportunity and a threat to online retailers — and will force them to get product content right. GetElastic connected with Mike Lapchick, product content expert and founder and CEO ...
millennial-moms

Marketing to Millennial Moms

Last post we examined why mobile matters to Millennials, featuring data that shows the gap between Gen X and Millennials’ technology preferences, behaviors and attitudes. Millennials have grown up digital, and this demographic has its own set of ...
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The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.