Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos oversees and is a regular contributor to the Get Elastic Ecommerce Blog while providing consulting services to some of the largest ecommerce sites in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 14,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have won several awards including 2 Semmys and the Marketing Pilgrim Search Marketing Scholarship award in 2008. Linda has also been recognized as one of the Invesp 100 Most Influential Marketers of 2008 and 2009. Most recently, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


mobile-gaming

Mobile Games: The Economics of Freemium [Infographic]

Who creates a game only to give it away for free? Where’s the $$ in that? The freemium business model is taking over — an estimated 65% of revenue generated by the 100 top grossing apps in the App Store, and an estimated 72% of total App Store ...
link-digest

Ecommerce Links: January 2012

Before we dive into the links, there’s still time to register for Conversion Conference and Affiliate Management Days upcoming in March. I’ll be speaking on Remarketing and Checkout Optimization, respectively. I would love to connect! What ...
twitter-click

6 Tips for Improving Twitter Link Click Through Rate

When it comes to sharing links through Twitter, what makes them click? Dan Zarella from HubSpot set out to answer that question, analyzing over 200,000 link-containing tweets, and measuring several characteristics that appear to influence click through. ...

Social Networking Stats and Trends From Around the World

Kicking off our new weekly feature Infographic Friday are our friends at Invesp Consulting, who have compiled some interesting stats and trends on social networking from around the globe. Why does this matter to ecommerce? We have become a social networking ...
mouse-click

Are Your CPCs Out Of Control? 5 Ways To Rein Them In

It’s easy to spend too much money on pay-per-click. The infographic below (source) breaks down Google’s top spenders in Google Adwords, but also highlights how CPCs (cost per click) vary across industries. While some of these click prices ...
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