Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos is the author of the Get Elastic Ecommerce Blog and provides consulting services to some of the most exciting ecommerce companies in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 20,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard, and she has provided expert opinion to Inc Magazine, Entrepreneur, Time, the New York Times and Forbes. She is a frequent speaker at industry events, including Shop.org Merchandising Workshop, XCommerce, Conversion Conference, and Affiliate Management Days. Previously, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


mountains

Meet Us At Adobe Summit EMEA

Elastic Path will be participating in Adobe Summit EMEA January 29 and 30, and there are several ways you can connect with us at the event: 1. Come by booth G6 and say hello (we’ve always got great swag) 2. Register for a one-on-one meeting to discuss ...
personal

The Lowdown on Personalized Recommendations [Infographic]

Any product recommendation strategy warrants some testing to determine you’re doing it right. Barilliance has access to data across its customer base and has found some interesting insights about personalized product recommendations (among a couple ...
nirvana

Single Customer View: Myth or Omnichannel Nirvana?

Many in retail and ecommerce dream of a Utopian future where a single view of the customer will close the gap between digital and physical customer activity, and drive a perfectly personalized, predictive and pinpointed experience to the right customer, ...
seo-ninja

3 Ninja Ways To Boost Your Category Page SEO

You may have noticed that for head and mid-tail shopping queries (keywords with purchase intent), Google returns category pages from ecommerce sites far more often than single products. For example, a search in Google.ca for “iPhone chargers” ...
crosssell

An Infographic Guide to Cross-Selling

This week’s infographic comes from QuickSprout, How to Boost Revenue through Cross-selling and Upselling. Tweetables 10-30% of ecommerce site revenue comes from product recommendations (Forrester) Tweet this In 2006, Amazon reported 35% of ...
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