Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos is the author of the Get Elastic Ecommerce Blog and provides consulting services to some of the most exciting ecommerce companies in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 20,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard, and she has provided expert opinion to Inc Magazine, Entrepreneur, Time, the New York Times and Forbes. She is a frequent speaker at industry events, including Shop.org Merchandising Workshop, XCommerce, Conversion Conference, and Affiliate Management Days. Previously, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


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13 xkcd Comics for Ecommerce Professionals

Get Elastic is on vacation this week, so in lieu of articles, enjoy this collection of xkcd comics that poke a little fun at our industry. (Click comics to view their original posts) Understanding star reviews Online package tracking Download our app! Mobile ...
facebook-commerce

The United State of Social Commerce [Infographic]

This week’s infographic looks at social commerce statistics and trends in the US, courtesy of Invesp Consulting. Tweetables Social commerce is projected to grow to $14B in 2015, compared to $3B in 2012 Tweet this Social commerce is forecast to ...
video

9 Types and 6 Tips for Vine Video Marketing

A few years back, I posted 17 styles of Twitter updates for online retailers, from branding to customer care to “transactional” tweets. Absent from that list (because it didn’t exist) was micro-video from Vine and Instagram. The micro-video ...
cross-selling

Are Your Cross-sells Killing Conversion?

It’s generally believed that product recommendations on ecommerce sites increase conversion and average order value. But according to e-tailing group’s 16th Annual Merchant Survey, 59% of retailers don’t know what kind of conversion rates they ...

10 Ways to Use Psychology to Convert Customers [Infographic]

This week’s featured infographic examines the psychology of conversion optimization, from pricing to verbiage to segmentation. Via Helpscout
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