About Linda Bustos
E-Mail: linda.bustos@elasticpath.com
Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos oversees and is a regular contributor to the Get Elastic Ecommerce Blog while providing consulting services to some of the largest ecommerce sites in the world.
Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 14,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have won several awards including 2 Semmys and the Marketing Pilgrim Search Marketing Scholarship award in 2008. Linda has also been recognized as one of the Invesp 100 Most Influential Marketers of 2008 and 2009. Most recently, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.
Bloggers Digest is our monthly ritual that highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.
Quite possibly my favorite. post. ever. When CTAs Attack – 10 Real World Call to Action Examples ...
The final frontier in our series on mobile web design and usability for ecommerce — and likely the one you are most concerned about — is the checkout. Visitors that make it to your checkout show the clearest purchase intent, so the conversion ...
What is the most important element of your checkout sign in page?
Guest checkout
As I’ve blogged many times before, guest checkout is critical to conversion. Forrester Research found that 23% of consumers abandoned the checkout of the last site ...
Continuing our series on mobile web design for ecommerce, today’s installment focuses on the first step of the conversion funnel – the cart summary page.
The key metrics for the cart summary page are bounce rate (aim to reduce cart abandonment), ...
Continuing in our series on mobile design strategy, today’s post focuses on mobile product pages, including product information, calls to action, navigation and merchandising.
Purpose of product pages
Throughout this series, we approach design considering ...
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