Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos oversees and is a regular contributor to the Get Elastic Ecommerce Blog while providing consulting services to some of the largest ecommerce sites in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 14,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have won several awards including 2 Semmys and the Marketing Pilgrim Search Marketing Scholarship award in 2008. Linda has also been recognized as one of the Invesp 100 Most Influential Marketers of 2008 and 2009. Most recently, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


Webinar Recap: Web Analytics Unleashed

We were thrilled to have Avinash Kaushik join us for 3 Things to Die For: Web Analytics Unleashed today. It was an information-packed hour with a brief question and answer period, but Avinash has a reputation for being very helpful answering questions ...

Saving Sales With Triggered Coupons

Out of all the Internet Retailer Top 500, I’ve only found one that offers incentives to web surfers who look around without purchasing. When you close your browser tab or window, a pop-up chat window appears:

Bad Bad Bad Bad Ads Dont Make Me Feel So Good

Running ads on your ecommerce website can be very confusing to customers, especially when it competes with the product image or resembles a customer service function like live chat.

Making Emails Enticing to Everyone

As email marketers, we never know what mindset email recipients will be in at any given time. So a good idea is to design your copy and creative to speak to all personality types/buying modalities: competitive, spontaneous, methodical and humanistic. ...

Bloggers Digest – 7/11/08

If you’re new here (maybe you followed the link from Marketing Pilgrim or found us through a search engine today), every Friday we link out to others, but if you’re looking for the best of Get Elastic, you can check out the Best of the Blog ...
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