Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos is the author of the Get Elastic Ecommerce Blog and provides consulting services to some of the most exciting ecommerce companies in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 20,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard, and she has provided expert opinion to Inc Magazine, Entrepreneur, Time, the New York Times and Forbes. She is a frequent speaker at industry events, including Shop.org Merchandising Workshop, XCommerce, Conversion Conference, and Affiliate Management Days. Previously, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


parallax

The Pros and Cons of Parallax Scrolling for Ecommerce

A groovy design trend you may have spotted in your Web travels is parallax scrolling, which refers to design elements appearing to move independently of each other. Its early application was in video games — think how Super Mario stayed relatively ...

What’s Driving the Collaborative Economy [Infographic]

Piggybacking our post earlier this week on the collaborative economy’s impact on ecommerce, enjoy this week’s infographic highlighting some of the findings from Vision Critical and Jeremiah Owyang’s research on the topic. Click to enlarge ...
api

Ecommerce APIs: The What The Why and the How to Make Money

Why are APIs so important to ecommerce today? APIs or Application Programming Interfaces are designed to enable one application (such as your ecommerce platform) to expose services (like order management, pricing information, catalog content, customer ...
adobe-summit

How Western Union Personalizes Across Devices

We’re excited to be at Adobe Summit next week, our session with Western Union is happening at 11:30 AM on Wednesday, March 26. (See the entire lineup of ecommerce-focused sessions at Adobe Summit here). Session Details: The perfect union: Adding ...
collaborative-economy

Collaborative Commerce: 7 Ways to Play in the Sharing Economy

Amazon’s not the only threat to online retail and brands selling direct to consumer – the shift towards the “collaborative economy” has the potential to disrupt virtually any vertical, with ripple effects to other industries. Dubbed the “next ...
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