Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos is the author of the Get Elastic Ecommerce Blog and provides consulting services to some of the most exciting ecommerce companies in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 20,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard, and she has provided expert opinion to Inc Magazine, Entrepreneur, Time, the New York Times and Forbes. She is a frequent speaker at industry events, including Shop.org Merchandising Workshop, XCommerce, Conversion Conference, and Affiliate Management Days. Previously, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


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The End of Facebook Like-gating and What it Means for Marketers

The practice of “Like-gating” has been a social strategy for many brands for a handful of years, with some social marketing vendors offering their own solutions for implementing Like-our-page-to-get-access to Facebook Pages. Image credit: Jack Ashman But ...
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2014 Holiday Online Retail Stats [Infographic]

What’s “in store” for the 2014 holiday online shopping season? Invesp Consulting dishes in this week’s infographic: Holiday shopping: statistics and trends. Tweetables This holiday season will have only 26 days between Black ...

7 Critical Success Factors for Ecommerce This Holiday

While for most ecommerce sites, the holiday shopping season is the “most wonderful time of the year,” there’s no other time of the year when consumers are more bombarded with email and ads promising door-crashing (and site-crashing) low prices and ...
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Thursday is the New Black Friday and Other Holiday Predictions

According to this year’s 2014 Holiday Shopping Prediction by the Adobe Digital Index, it’s Thanksgiving, not Black Friday that online prices will hit rock bottom, increasing Tuesday after Cyber Monday. In-store prices will match online prices ...
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Is Your Site Fast Enough for Cyber Monday? [Infographic]

With Cyber Monday rapidly approaching, this week’s infographic from Radware Cyber Monday is coming: do you know how fast your website is? reports stats from the latest State of the Union: Ecommerce Page Speed & Web Performance Report (free ...
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