Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos is the author of the Get Elastic Ecommerce Blog and provides consulting services to some of the most exciting ecommerce companies in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 20,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard, and she has provided expert opinion to Inc Magazine, Entrepreneur, Time, the New York Times and Forbes. She is a frequent speaker at industry events, including Shop.org Merchandising Workshop, XCommerce, Conversion Conference, and Affiliate Management Days. Previously, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


personalization

How Important Is Web Personalization? [Infographic]

This week’s infographic explores how digital marketers use Web personalization, and comes courtesy of Adobe and Econsultancy. (In other news, we’ve recently partnered with Adobe to deliver experience-driven commerce). Tweetables 52% of digital ...
tablet

Transforming the Digital Experience for Luxury Brands

The digital world uses plenty of metaphors. For example, your computer’s “desktop,” “dock,” “windows” and “tabs,” or your iPhone’s “lightning connector.” The “online catalog” ...
like

How to Get More Facebook Likes [Infographic]

“We have enough Facebook likes” — said no marketer ever. KISSmetrics has compiled some stats that show what the data reveals about what gets the most Like love on the world’s biggest social network (via SmartInsights). Click to ...
awful

We Tried That…And It Didn’t Work

Unfortunately, this is a phrase that has killed many could-be great marketing activities. It happens with advertising channels: “We tried PPC, it didn’t work.” It happens with customer experience channels: “We tried a mobile app, it ...
ecom links

Ecommerce Links: February 2014

2014 is moving fast…keep up with ecommerce trends with our monthly link feature. February was a short month but not short on great content! In Facebook news, you can now put new call-to-action buttons in posts, Shop Now, Learn More, Sign Up, Book ...
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