
5 Reasons Why Your Gut Feel Stinks
We conversion optimization specialists are always banging the “don’t rely on your gut feel” drum, and telling you that you have to test everything or perish in a horrible pyre of mediocre KPI performance.
While it’s true that ...

A Psychotactic That Caused 3x More People to Buy a Discounted Coffee Mug
Persuasive selling is part art, part science, but 100% apart of conversion optimization. Understanding what motivates our customer is key — it’s not just about what the offer is, but how an offer is presented. Consider this little case study ...

Will the DECE Kill the Netflix Star?
If you caught last week’s post on Netflix’s dipping customer satisfaction, you may have missed a comment left by our Chief Strategy Officer, Cliff Conneighton:
There is one other factor to consider that is not widely known or discussed: A big issue ...

Is Netflix in Trouble for 2012?
It was a rough year for Netflix. The handling of its pricing and rebranding of its DVD service has landed the ‘Flix on several “worst of 2011” lists and sent 800,000 paying members packing. Perhaps its timing couldn’t be worse. With Amazon, iTunes, ...

Ecommerce Links: December 2011
Well it’s the end of the month and the end of the year — so Happy New Year to you from all of us at Elastic Path, wishing you peace, joy, love and sales for 2012. To wrap up the year, here are some fab ecommerce blog posts from around the ...


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