Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos oversees and is a regular contributor to the Get Elastic Ecommerce Blog while providing consulting services to some of the largest ecommerce sites in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 14,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have won several awards including 2 Semmys and the Marketing Pilgrim Search Marketing Scholarship award in 2008. Linda has also been recognized as one of the Invesp 100 Most Influential Marketers of 2008 and 2009. Most recently, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


gut-feel

5 Reasons Why Your Gut Feel Stinks

We conversion optimization specialists are always banging the “don’t rely on your gut feel” drum, and telling you that you have to test everything or perish in a horrible pyre of mediocre KPI performance. While it’s true that ...
tea-coffee

A Psychotactic That Caused 3x More People to Buy a Discounted Coffee Mug

Persuasive selling is part art, part science, but 100% apart of conversion optimization. Understanding what motivates our customer is key — it’s not just about what the offer is, but how an offer is presented. Consider this little case study ...
dying-star

Will the DECE Kill the Netflix Star?

If you caught last week’s post on Netflix’s dipping customer satisfaction, you may have missed a comment left by our Chief Strategy Officer, Cliff Conneighton: There is one other factor to consider that is not widely known or discussed: A big issue ...
netflix

Is Netflix in Trouble for 2012?

It was a rough year for Netflix. The handling of its pricing and rebranding of its DVD service has landed the ‘Flix on several “worst of 2011” lists and sent 800,000 paying members packing. Perhaps its timing couldn’t be worse. With Amazon, iTunes, ...
link-digest

Ecommerce Links: December 2011

Well it’s the end of the month and the end of the year — so Happy New Year to you from all of us at Elastic Path, wishing you peace, joy, love and sales for 2012. To wrap up the year, here are some fab ecommerce blog posts from around the ...
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