Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos oversees and is a regular contributor to the Get Elastic Ecommerce Blog while providing consulting services to some of the largest ecommerce sites in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 14,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have won several awards including 2 Semmys and the Marketing Pilgrim Search Marketing Scholarship award in 2008. Linda has also been recognized as one of the Invesp 100 Most Influential Marketers of 2008 and 2009. Most recently, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


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Turning Content into Commerce: A Case Study with Pearson Education

The book publishing industry has been disrupted, disrupted and disrupted some more. Book publishers have a reputation of being dinosaurs that don’t know how to embrace digital, headed towards extinction. But HigherEd publisher Pearson has schooled ...

Are Native Apps a Bust for News and Magazines?

“I lost a lot of money, people quit, and were fired. We got nothing in return, and I hated every single moment of native apps.” This is the capsule version of why Jason Pontin, Editor in Chief and Publisher of the MIT Technology Review has ...
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UK Email Marketing Report Card [Infographic]

This week’s infographic highlights shocking results from a survey of over 1300 UK email marketers conducted by Adestra and Econsultancy. The data reveals barely-passing grades on a number of key components of email marketing. Click to enlarge infographic Tweetables 61% ...
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Why Branding Commodities Matters to Your Ecommerce Website

Your ecommerce website is a commodity. In the 90’s, simply having a website may have been a competitive advantage in your industry. Today it’s table stakes. Even with a full catalog of products, robust features and lightning page load speed, your ...
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Should You Accept Bitcoin as a Payment Method?

Bitcoin, the mysterious and (currently) volatile decentralized virtual currency that relies on cryptographic mathematics to determine its creation and trade has managed to makes its way into a number of ecommerce sites’ shopping carts as an alternative ...
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