Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos is the author of the Get Elastic Ecommerce Blog and provides consulting services to some of the most exciting ecommerce companies in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 20,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard, and she has provided expert opinion to Inc Magazine, Entrepreneur, Time, the New York Times and Forbes. She is a frequent speaker at industry events, including Shop.org Merchandising Workshop, XCommerce, Conversion Conference, and Affiliate Management Days. Previously, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


mobile-shopping

The State of Mobile Commerce [Infographic]

This week’s infographic looks at the state of mobile commerce, created by Invesp Consulting. Tweetables Mobile now accounts for 19% of all US retail ecommerce sales, 27% expected by 2018 Tweet this This year’s US tablet commerce expected ...
mobile

Dropping Like it’s Dot: M-Dot Sites to Lose 50% Share in 2015

M-dot sites aren’t dead, just dying. A recent report released by Pure Oxygen Labs surveyed the Internet Retailer 500 Guide (2014) and found use of m-dot sites for ecommerce dropped from 79% in 2013 to 59%, with dynamic serving and responsive sites ...
1995-internet

Why It’s Like 1995 on the Mobile Web Right Now

Another post on mobile menus? You may recall, GetElastic posted Don’t Make These Mobile Mistakes and Mobile Menus: Hold the Hamburger already. And Conversion XL posted the excellent mobile menu A/B testing study just last month. (The testing gain ...

The State of Digital Marketing in 2015 [Infographic]

This week’s infographic dissects the state of digital marketing in 2015, from device usage, to customer lifecycle to digital marketing management. Courtesy of SmartInsights. Tweetables 80% of Internet users own a smartphone Tweet this 37% of ...
foot-traffic

The Head to Toe View of the Customer

We know about the 360-degree view of the customer: a unified account of interactions across digital and physical touchpoints. Omnichannel Nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in ...
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The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.