Linda Bustos

About Linda Bustos

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos is the author of the Get Elastic Ecommerce Blog and provides consulting services to some of the most exciting ecommerce companies in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 30,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard, and she has provided expert opinion to Inc Magazine, LA Times, Entrepreneur, Time, the New York Times, Forbes, and national television. She is a frequent speaker at industry events, including Shop.org, XCommerce, Conversion Conference, and Affiliate Management Days. Previously, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


social-email

Making Email Social [Infographic]

What wins, email or social media? Why not have both working together? Today’s infographic looks at email+social integration, from ReachMail Tweetables Only 56% of marketers integrate social with their email marketing program Tweet this Email ...
email-unsub

Unconversion: Optimizing Email Unsubscribe

No marketer wants email subscribers to defect, but if and when a subscriber wants to opt-out, it’s best not to resist. Not only will your engagement metrics rise by letting the no-longer-interested go, it keeps up your list hygiene and reduces the ...
email-m-2

15 Tips for Welcome Email

Our last post, The Art of Email Sign Up: 18 Dos and Don’ts continues today with welcome email tips. Optimize for the open Send promptly The welcome message is a type of triggered email, and as such, should fire when the context is hot. Ideally your ...
mobie

How Mobile Influences Shopping Behavior [Infographic]

This week’s infographic comes from Invesp Consulting, breaking down the current state of mobile and commerce. Tweetables Mobile devices now account for 15.4% share of worldwide digital commerce Tweet this Mobile now drives 50% of US online ...
email-subscribe

The Art of the Email Sign-up: 18 Dos and Don’ts

Despite the shiny glory of Pinterest, Instagram, Twitter and the Facebook, email is not dead. According to Marketing Sherpa, email is consumers’ preferred method of communication with business, eclipsing social media. Research by Econsultancy cites ...