Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos oversees and is a regular contributor to the Get Elastic Ecommerce Blog while providing consulting services to some of the largest ecommerce sites in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 14,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have won several awards including 2 Semmys and the Marketing Pilgrim Search Marketing Scholarship award in 2008. Linda has also been recognized as one of the Invesp 100 Most Influential Marketers of 2008 and 2009. Most recently, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


Best-of-Get-Elastic-2011

Best of Get Elastic: 2011

Another year has come to an end, and 2011 will surely be one to remember. From Google’s algorithm changes to the loss of some search referral data, the launch of Google Plus and the +1 button (hey, there was a lot of news from Google) to the loss ...
44 days ago by 1
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Does Price Influence Cart Abandonment? You Better Believe It

Averages often shroud insights, which is why we should always apply segmentation to our data analysis. A fantastic example of this is recent findings by by Seewhy, which analyzed 264,631 abandoned carts and found a very strong relationship between the ...
50 days ago by 7
tweet

17 Styles of Twitter Updates for Online Retailers

What makes a good tweet? That’s the million-follower question. It’s tough to know exactly what your Twitter audience wants to hear from you, what will make them unfollow, what will make them retweet or @reply, and what will make them buy. ...
52 days ago by 1
touch-screen

Improve Your Site’s iPad Usability in 1 Simple Step

Tap is the gesture that replaces the click, but unlike a pointer mouse that has pretty good accuracy, our fingers can often activate the wrong thing. And when things are difficult to activate, a user can give up. Jakob Nielsen’s research on iPad ...
58 days ago by 5
customer-service1

Are You Giving Customers First World Problems?

A dear friend of mine left the comforts of Canada a few years ago to take up life on African soil, and I enjoy following her adventures and experiences through her blog. One of her posts titled Finally Some Good Customer Service? got me thinking about ...
60 days ago by 2
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