Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos is the author of the Get Elastic Ecommerce Blog and provides consulting services to some of the most exciting ecommerce companies in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 20,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard, and she has provided expert opinion to Inc Magazine, Entrepreneur, Time, the New York Times and Forbes. She is a frequent speaker at industry events, including Shop.org Merchandising Workshop, XCommerce, Conversion Conference, and Affiliate Management Days. Previously, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


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One Online Retailer’s Experience With Bitcoin

In January, we asked Is 2014 the Year of Bitcoin for Ecommerce? Since then, we’ve seen the likes of NewEgg, Tiger Direct, Dell, Dish Network, Lord and Taylor and BloomNation jump on board with Bitcoin. Even PayPal is dropping big hints that it will ...
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A/B Testing the Untestable in Checkout

92% of merchants participating in the e-tailing group’s 16th Annual Merchant Survey ranked A/B, multi-variate or other usability testing as most or somewhat important merchandising tactic for customer retention (second only to web analytics). While ...
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The State of Mobile Commerce [Infographic]

This week’s infographic comes from Etail East, examining the mobile commerce landscape in 2014. Tweetables Less than 42% of retailers have mobile marketing strategies in place Tweet this Only 38% of retailers have seen measureable success from ...
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Avoid This Mobile Checkout Mistake

What’s the biggest mistake I see among online retailers’ mobile sites? “Invisible” guest checkout. That’s guest checkout that exists, but is buried so far, it’s too easy to miss. Why hiding guest checkout is terrible, ...
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Ecommerce Links: August 2014

To wrap up August, enjoy these informative ecommerce related articles from around the Web. Smart Insights shares 10 tips to create an effective Cart Recovery Programme. Think going responsive is a silver bullet for raising mobile conversion? Marketing ...
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