Linda Bustos

About Linda Bustos

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos is the author of the Get Elastic Ecommerce Blog and provides consulting services to some of the most exciting ecommerce companies in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 30,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard, and she has provided expert opinion to Inc Magazine, LA Times, Entrepreneur, Time, the New York Times, Forbes, and national television. She is a frequent speaker at industry events, including, XCommerce, Conversion Conference, and Affiliate Management Days. Previously, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


15 Tips for Welcome Email

Our last post, The Art of Email Sign Up: 18 Dos and Don’ts continues today with welcome email tips. Optimize for the open Send promptly The welcome message is a type of triggered email, and as such, should fire when the context is hot. Ideally your ...

How Mobile Influences Shopping Behavior [Infographic]

This week’s infographic comes from Invesp Consulting, breaking down the current state of mobile and commerce. Tweetables Mobile devices now account for 15.4% share of worldwide digital commerce Tweet this Mobile now drives 50% of US online ...

The Art of the Email Sign-up: 18 Dos and Don’ts

Despite the shiny glory of Pinterest, Instagram, Twitter and the Facebook, email is not dead. According to Marketing Sherpa, email is consumers’ preferred method of communication with business, eclipsing social media. Research by Econsultancy cites ...
ecom links

Choice Ecommerce Links: July 2015

This month Walmart and Amazon duelled over low-low pricing, and officially entered the battle. To compete, online marketers need to be strategic, nimble and on top of their game. We hope our choice cuts for the month help you to do just that. MasterCard’s ...

Omnichannel Customer Service In Action [Infographic]

From mobile to social – customer care that meets the demands of the digital consumer covers all the bases. Enjoy Zendesk’s infographic Convert With Confidence: Good Customer Service is Good Business. Click to enlarge infographic Tweetables 70% ...
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The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.