Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos oversees and is a regular contributor to the Get Elastic Ecommerce Blog while providing consulting services to some of the largest ecommerce sites in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 14,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have won several awards including 2 Semmys and the Marketing Pilgrim Search Marketing Scholarship award in 2008. Linda has also been recognized as one of the Invesp 100 Most Influential Marketers of 2008 and 2009. Most recently, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


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Ecommerce Links March 2013

March came in like a lion, out like a lamb, with a ton of great content in between. Here are my top 10-plus-one for the third month of 2013. You may have spotted a clever April Fool somewhere around the Web. Mashable rounded up over 50 pranks, with notable ...
49 days ago by 0
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Ecommerce Easter Eggs 2.0

Last year, Get Elastic ran a post on ways Easter eggs have been baked into marketing campaigns. Easter eggs are intentionaly hidden “surprises” that originated as inside jokes in TV shows, movies and software, but have been used by ecommerce ...
50 days ago by 0

Why Ecommerce Sites are Getting Slower [Infographic]

This week’s infographic Friday Thursday is courtesy of Radware, sharing insights from their recent survey of 2,000 top trafficked ecommerce sites (Alexa), comparing year-over-year data on website performance (site speed). Click to enlarge infographic Tweetables: The ...
55 days ago by 1
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3 Unconventional Elements to Test in Checkout

We talk a lot about conversion funnel abandonment (for most ecommerce sites, it’s a checkout), including 16 must-haves for a cart review page and 10 worst things that can happen in checkout. But what about the unconventional things that you can ...
55 days ago by 3
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What Happens in an Internet Minute [Infographic]

This week’s infographic What happens in an Internet minute is brought to you by Intel via Tim Peter. What makes this infographic interesting for ecommerce pros is many of these online properties have become entrenched in the daily lives of consumers ...
61 days ago by 7
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