
7 Dimensions of Facebook Commerce
Social commerce is estimated to reach $30 Billion (yes, that’s Billion with a ‘B’) in the next 5 years. How is that possible? Facebook Commerce is more than just Liking product pages. There are 7 dimensions driving Facebook Commerce ...

5 Ways to Attract More Customer Reviews
In our neverending quest to increase conversion rates and revenue, we often focus on web design and offers, and overlook the power of customer reviews. There are many benefits of reviews, not only to your customers, but also to your merchandising and ...
What Happened to Get Elastic?
Just a note to our beloved subscribers, we recently refreshed the look of GetElastic.com and with it came a few hiccups including a glitch in our feed that sent out a blank message to email subscribers and a truncated post to our RSS followers. If you ...

Ecommerce Link Digest: November 2011
November was a big month for online retail, with Cyber Monday emerging as the highest day for online shopping, new records set for mobile commerce and the introduction of Google+ pages for businesses and brands. (I’ve also seen more facial hair ...

Testing the Untestable: An SEO Title Tag Experiment
Words matter. It’s proven that your choice of verbiage can dramatically impact your email open rates, paid search click through rates and landing page conversions. Marketers spend thousands of hours and dollars testing and tweaking text to find out ...


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