Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos is the author of the Get Elastic Ecommerce Blog and provides consulting services to some of the most exciting ecommerce companies in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 30,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard, and she has provided expert opinion to Inc Magazine, LA Times, Entrepreneur, Time, the New York Times, Forbes, and national television. She is a frequent speaker at industry events, including Shop.org, XCommerce, Conversion Conference, and Affiliate Management Days. Previously, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


ebook

The Convergence of Content, Context, Channels and Commerce

We’re excited to announce our latest ebook The New Customer Journey: A Convergence of Content, Context, Channels and Commerce is now available for free download. The first in a series, Book 1 covers: What is experience-driven commerce and why are ...
google-mobile

What Google’s Entrance to M-Commerce Means for Merchants

According to a report by The Wall Street Journal, Google’s gearing up to enter the mobile commerce game. The search giant will begin showing buy buttons in mobile search pages which will redirect clickers to Google’s own product page where ...
mobile-millennials

How Millennials Shop [Infographic]

This week’s infographic hails from Adweek: Everything You Need to Know About Millennial Consumers. Tweetables Millennials make up 27% of the US population Tweet this 30% of millennials use 4 or more devices per day Tweet this Millennials ...
catalog-die

Why the Ecommerce Catalog Must Die

Why do the majority of ecommerce storefronts look and function the way they do? They’re based off the catalog metaphor — digital versions of the paper catalog, and for good reason — it was the catalog that taught consumers to shop sight-unseen, ...
omnichannel-pureplay

Omnichannel Strategies for Brands and Online Pureplays

Last week’s Why Mobile Commerce is not Ecommerce 2.0 addressed why mobile is more than just your online storefront formatted to a smaller screen, it’s an integral part of the omnichannel shopping experience. While the content was geared mainly ...
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