Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos is the author of the Get Elastic Ecommerce Blog and provides consulting services to some of the most exciting ecommerce companies in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 20,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard, and she has provided expert opinion to Inc Magazine, Entrepreneur, Time, the New York Times and Forbes. She is a frequent speaker at industry events, including Shop.org Merchandising Workshop, XCommerce, Conversion Conference, and Affiliate Management Days. Previously, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


ecom links

Ecommerce Links: October 2014

While November is already underway…if you missed these ecommerce topics from October, we recommend you check out the following articles from around the Web: It’s never too late for a Halloween themed article when it’s about evil things ...
pumpkin

The Top 9 Website Redesign Nightmares [Infographic]

Our friends at Wider Funnel have put together an infographic of the scariest website redesign nightmares you want to avoid. You may want to sleep with your nightlight on tonight…
scary-checkout

10 Scariest Things That Can Happen to Your Checkout

What are the most frightening things that can happen in your checkout? These boners create all sorts of FUD that can fudge your conversion rates (Halloween puns intended). 1. No persistent cookie What’s worse than your older brother stealing your best ...
content-commerce

Closing the Gaps in the Content + Commerce Trend

“Content + Commerce” is a hot trend, as more online retailers are creating editorial content, instructive and story-telling video, merchandised photographs that show products in context, and “lo-fi” content crafted specifically for social ...
email

Optimizing Email Through The Customer Journey [Infographic]

This week’s infographic looks at email marketing optimization, courtesy of Easy SMTP. Click to enlarge infographic Tweetable stats Including an offer in email can double revenue per click Tweet this Vague subject lines reduce email open rates ...
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