Linda Bustos

About Linda Bustos


Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos is the author of the Get Elastic Ecommerce Blog and provides consulting services to some of the most exciting ecommerce companies in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 20,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard, and she has provided expert opinion to Inc Magazine, Entrepreneur, Time, the New York Times and Forbes. She is a frequent speaker at industry events, including Merchandising Workshop, XCommerce, Conversion Conference, and Affiliate Management Days. Previously, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


3 Safeguards Against Shiny Object Failure

There’s no doubt about it – we’re a culture that multi-screens. Nielsen research found 88% of people with smartphones and 86% with tablets use them while watching TV. For television networks, that means a big opportunity for second-screen app experiences, ...

Integrated Marketing as a Strategic Priority

Word on the street’s Twitter has a new advertising product that enables marketers to promote Tweets to individual email addresses and Twitter IDs stored in their own CRM databases. Advertisers can even get more granular and target users who are ...

Who’s Using Social Login? [Infographic]

Social login offers a low-friction way to create accounts with websites, and enables ecommerce sites to do personalize the web experience. Who are the major players? Gigya shares its updated data on social login’s adoption across different types ...
july links

Ecommerce Links You May Have Missed: January 2014

2014′s off to an amazing start with no shortage of great content to link to. Enjoy these curated articles, we’ll be back on Friday. Forbes this week covers examples of companies using social platforms to streamline business, including how ...

Hacking the Facebook News Feed Algorithm

If you manage a Facebook Page for you ecommerce business, you may have noticed your organic reach and engagement has tanked lately. Analysis of the Internet Retailer 500 Facebook Pages shows engagement sunk 27% in 2013 vs 2012, and rumors abound that ...
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