Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos oversees and is a regular contributor to the Get Elastic Ecommerce Blog while providing consulting services to some of the largest ecommerce sites in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 14,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have won several awards including 2 Semmys and the Marketing Pilgrim Search Marketing Scholarship award in 2008. Linda has also been recognized as one of the Invesp 100 Most Influential Marketers of 2008 and 2009. Most recently, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


fcommerce

7 Dimensions of Facebook Commerce

Social commerce is estimated to reach $30 Billion (yes, that’s Billion with a ‘B’) in the next 5 years. How is that possible? Facebook Commerce is more than just Liking product pages. There are 7 dimensions driving Facebook Commerce ...
star-rating

5 Ways to Attract More Customer Reviews

In our neverending quest to increase conversion rates and revenue, we often focus on web design and offers, and overlook the power of customer reviews. There are many benefits of reviews, not only to your customers, but also to your merchandising and ...

What Happened to Get Elastic?

Just a note to our beloved subscribers, we recently refreshed the look of GetElastic.com and with it came a few hiccups including a glitch in our feed that sent out a blank message to email subscribers and a truncated post to our RSS followers. If you ...
link-digest

Ecommerce Link Digest: November 2011

November was a big month for online retail, with Cyber Monday emerging as the highest day for online shopping, new records set for mobile commerce and the introduction of Google+ pages for businesses and brands. (I’ve also seen more facial hair ...
weird-science

Testing the Untestable: An SEO Title Tag Experiment

Words matter. It’s proven that your choice of verbiage can dramatically impact your email open rates, paid search click through rates and landing page conversions. Marketers spend thousands of hours and dollars testing and tweaking text to find out ...
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