
How to Reengage Inactive Email Subscribers
Inactive email subscribers. The ones that you mail, mail and mail again for months or years, and never an open, never a click. Removing them can help your sender reputation, as too many inactives can be a flag to ISPs and hurt your overall delivery percentage. ...

50+ Stats About Cyber Monday 2011
Coined in 2005 by the online arm of the National Retail Federation, Shop.org, Cyber Monday is now a household name. The Monday after Thanksgiving is the unofficial kickoff of the online shopping season (though trends http://pulse.chasepaymentech.com./ ...

Guide to Link Building for Ecommerce
Link building is critical to SEO, but tougher for commercial sites than for blogs and other content sites. Not only is it difficult to attract links directly to product pages, product pages can disappear when products sell out – along with their ...

Behavioral Targeting: A Guide To Remarketing Strategy
As discussed on Get Elastic last week, behavioral targeting is the new wave of online advertising. A form of behavioral targeting called “remarketing” is close cousin to paid search and email marketing, with the bonus of only reaching people ...

Social Link Building: The Latest Fashion in SEO
Back links have always been an important part of SEO, but the type of links that influence search engine rankings have changed over the years.
Links from topically relevant and authoritative sites serve as signals of quality for the content they point ...


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