About Linda Bustos
E-Mail: linda.bustos@elasticpath.com
Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos oversees and is a regular contributor to the Get Elastic Ecommerce Blog while providing consulting services to some of the largest ecommerce sites in the world.
Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 14,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have won several awards including 2 Semmys and the Marketing Pilgrim Search Marketing Scholarship award in 2008. Linda has also been recognized as one of the Invesp 100 Most Influential Marketers of 2008 and 2009. Most recently, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.
Your holiday merchandising is set, your developers are in a deep code freeze and all your marketing campaign creative is in. Your sales are already picking up, is it too late to tweak your website for maximum conversions this season? No!
Here are 7 eleventh ...
Just when you think you’ve seen it all, you stumble across a feature that makes you think “why didn’t I think of that”?
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Is your product and site copy in ship-shape for the holiday season? There’s still time to make tweaks to help boost conversions – here are 8 simple things you can get cracking on today.
1. Make it Clear, Make it Quick People are more rushed ...
For many online retailers, the holiday email season is already underway. But it’s not to late to check if your holiday emails are naughty or nice. Before you hit send, make sure you’re maximizing your opportunity by answering the following ...
What is the biggest missed opportunity in ecommerce optimization? Is it A/B testing? Performance testing?
How about cart recovery?
We put a lot of focus on optimizing the cart, getting the customer through to conversion, yet still it’s not uncommon ...
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