Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos oversees and is a regular contributor to the Get Elastic Ecommerce Blog while providing consulting services to some of the largest ecommerce sites in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 14,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have won several awards including 2 Semmys and the Marketing Pilgrim Search Marketing Scholarship award in 2008. Linda has also been recognized as one of the Invesp 100 Most Influential Marketers of 2008 and 2009. Most recently, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


Ecommerce Link Digest: October 2011

New month, new name for our monthly link roundup! Introducing the Ecommerce Link Digest (nee Blogger’s Digest). If you’re new, once a month we highlight posts from other blogs that are of value and interest to online retailers and Internet ...

Holiday mCommerce: Driven by Tablets or Smartphones?

Pop quiz: what kind of device are more shoppers planning to purchase through this holiday season – a tablet or a smartphone? Make a guess before reading on! According to ThreatMetrix survey of 722 active Internet using consumers, 37% intend to ...

38% of Online Retailers Believe Site Testing Effective

According to Forrester’s latest State of Retailing Online report, 38% of web merchants report A/B testing of their site design as “effective.” Does that sound low to you? While this doesn’t necessarily mean 62% don’t consider ...

Online Checkout in Real Life [Video]

For a little Friday Funny to kick off your weekend, enjoy this funny short on the Online Checkout in Real Life from the Google Analytics team, reminiscent of our own Crazy Messed Up World of Ecommerce clips. Perhaps the script at the end should read ...

Are You Segmenting Your Marketing Campaigns to Death?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In the early 1900′s, department store merchant John Wanamaker didn’t have access to web analytics to be able to calculate an ROI on ...
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