Linda Bustos

About Linda Bustos

E-Mail: linda.bustos@elasticpath.com

Bio: As Director of Ecommerce Research at Elastic Path, Linda Bustos oversees and is a regular contributor to the Get Elastic Ecommerce Blog while providing consulting services to some of the largest ecommerce sites in the world. Linda has helped Get Elastic land a coveted spot on the AdAge Power 150 and become one of the top 10 marketing blogs in Canada. Get Elastic is also recognized as the #1 Ecommerce Blog according to PostRank and with a daily readership of over 14,000, is the most subscribed ecommerce blog on the ‘Net. Linda’s articles have won several awards including 2 Semmys and the Marketing Pilgrim Search Marketing Scholarship award in 2008. Linda has also been recognized as one of the Invesp 100 Most Influential Marketers of 2008 and 2009. Most recently, Linda has been named one of DMNews’ 30 Direct Marketers Under 30 for her contribution to the marketing community through Get Elastic.


Site Speed Optimization Checklist: Tailored to Your Site

For some this is already old news but in case you haven’t heard, the Google Page Speed performance testing tool is officially out of Google Labs and in your hands! Just type in any URL and Google will return a report with an Overview (complete with ...

The State of Ecommerce in India

If you’re an international ecommerce business you likely have your eye on the BRIC countries (Brazil, Russia, India and China). What’s happening in ecommerce in India? Check out this infographic for some juicy stats: Off-topic: Also worth ...

10 Bizarre Things That Influence Customers Online

We know there are a lot of psychological factors that influence purchase behavior online and offline. Here are just a handful of funny things that influence customers to behave the way they do: Bigger Buy Button It’s 2011, and by now you would think ...

Remembering Steve Jobs and the iImpact on Ecommerce

We are all saddened by the loss of Steve Jobs this week, a true visionary and leader of an organization who has impacted the way we shop and sell online today and in the future. Here are just some of the ways Apple products have revolutionized electronic ...

Correlation vs Causation and Its Impact on Site Testing

“Correlation does not imply causation.” Heard that phrase lately? Or maybe way back in Stats 101? The topic is so hot it got it’s own panel at Search Marketing Expo and a math-o-graphic on the SEOMoz blog. It’s worth discussing ...
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