About Lisa Walker

E-Mail: lisa.walker@elasticpath.com

Bio:


innovation

Commerce in the Age of Innovation: The Necessity of Cohesive Requirements Gathering

As new touchpoints and degrees of context continue to rise, one trend is clear in this new economy — things are looking good for the Chief Marketing Officer. As Samuel Greengard, Contributing Writer to CMO.com writes: Digital marketing consumes ...
blue

Gain Competitive Advantage with Attribution: Predictions from Adobe Summit

A key takeaway from this year’s Adobe Summit is that if your business can capitalize on things that are out in the marketplace right now – sensors, mobile, social, wearables – you will be able to establish an immense competitive advantage ...
adobe-thumb

Ecommerce Enters the Marketing Cloud: Insights from Adobe Summit 2014

Adobe Summit 2014 was a huge success. Over 7,000 marketers and technologists gathered in Salt Lake City, Utah to learn about the latest advancements in Adobe’s Marketing Cloud, see examples in action and liaise with those using the product. Elastic ...
olyr

Achieving Brand Gold at the Olympics

With the 2014 Sochi Olympic Winter Games in full swing, it’s interesting to note how the global and temporal nature of the Olympics brings with it both risks and rewards for brands sponsoring or leveraging the event. Running the Online Olympic Store Four ...
age-of-context-robert-scoble

Celebrating The Age of Context with Robert Scoble and Shel Israel’s Book Launch

The official book launch for Robert Scoble and Shel Israel’s Age of Context is coming up soon. November 7th marks the date and it’s already sold out event. However we at Elastic Path have one special door ticket to give away. You will have to make ...
© 2014 Get Elastic Ecommerce Blog. All rights reserved. Site Admin · Entries RSS · Comments RSS
The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.