About Lisa Walker

E-Mail: lisa.walker@elasticpath.com

Bio:


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Gain Competitive Advantage with Attribution: Predictions from Adobe Summit

A key takeaway from this year’s Adobe Summit is that if your business can capitalize on things that are out in the marketplace right now – sensors, mobile, social, wearables – you will be able to establish an immense competitive advantage ...
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Ecommerce Enters the Marketing Cloud: Insights from Adobe Summit 2014

Adobe Summit 2014 was a huge success. Over 7,000 marketers and technologists gathered in Salt Lake City, Utah to learn about the latest advancements in Adobe’s Marketing Cloud, see examples in action and liaise with those using the product. Elastic ...
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Achieving Brand Gold at the Olympics

With the 2014 Sochi Olympic Winter Games in full swing, it’s interesting to note how the global and temporal nature of the Olympics brings with it both risks and rewards for brands sponsoring or leveraging the event. Running the Online Olympic Store Four ...
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Celebrating The Age of Context with Robert Scoble and Shel Israel’s Book Launch

The official book launch for Robert Scoble and Shel Israel’s Age of Context is coming up soon. November 7th marks the date and it’s already sold out event. However we at Elastic Path have one special door ticket to give away. You will have to make ...
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CMS, Commerce and Data: The 3 Pillars of Digital Experience

It’s an exciting time in which we live, with an amazing array of interfaces and ecosystems offering up new ways to connect and converse with customers. In the world of digital marketing, frontiers are shifting as technology becomes more ubiquitous and ...
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