About Peter Sheldon

E-Mail: psheldon@forrester.com

Bio: Currently an analyst with Forrester Research, Peter Sheldon is an ecommerce expert and former Product Manager at Elastic Path Software. Peter began his career in ecommerce developing transactional new and used car online stores for Ford of Europe between 1999 - 2002. Prior to joining Elastic Path in 2005 Peter was a senior business analyst for JP Morgan Chase, working with their asset management online services.


The Digital Divide: Best Buy's Challenge Selling Digital Goods

In Friday’s blog post, we looked at 5 tips for a good digital goods checkout. Today we’re going to look at some of the pitfalls online businesses should avoid as they move into selling digital goods. Digital pureplays like Hulu and iTunes ...

The Digital Divide: Best Buy’s Challenge Selling Digital Goods

In Friday’s blog post, we looked at 5 tips for a good digital goods checkout. Today we’re going to look at some of the pitfalls online businesses should avoid as they move into selling digital goods. Digital pureplays like Hulu and iTunes ...
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5 Tips for a Good Digital Goods Checkout

As discussed in Monday’s post Profiting from the Digital Goods Boom, consumption of digital goods like software, music/video, digital files and subscription content is growing rapidly – and more online sellers will be offering digital products. ...

Store App in the App Store: Apple Raises the Bar for Mobile Commerce

About a year ago, Apple started hiring mobile commerce product managers. Last week, we got to see the fruits of their investment – the all new Apple Store iPhone app. This app complements the existing App Store and iTunes applications on the iPhone, ...

Global Payments: One Size Doesn’t Fit All

Did you know that China, the largest online market in the world with 420 million internet users, still has a relatively low credit card penetration rate? In the large cities including Beijing, Shanghai, Shenzhen, Xian and Nanjing, online credit card usage ...
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The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.