Losing Customers With Price Discrimination?
If you offer products and services that generate recurring revenue through subscriptions (including software, music, games, media or wireless plans), remarketing to your existing customers is the most important part of your business – as they say, it ...
Applying Consumer Research to Persuasion: An Example from the Software Industry
As ecommerce marketers, often our opinions about our customers’ shopping behavior clouds our judgment and leads us to make decisions that may harm our conversion rate. It’s easy to make incorrect assumptions based on web analytics data, ...
The Convergence of Content, Community & Commerce
Many brands find themselves with a siloed online strategy for managing their content, social communities and ecommerce. This problem was not planned, but inherited by the natural evolution of their online presence.
In the early days of the Web (circa ...
The Convergence of Content, Community & Commerce
Many brands find themselves with a siloed online strategy for managing their content, social communities and ecommerce. This problem was not planned, but inherited by the natural evolution of their online presence.
In the early days of the Web (circa ...
Marketing Your Mobile Application
So you’ve invested in building an iPhone, Android or Blackberry app. Now it’s time for your marketing team to drive adoption of the app, so you can justify the investment to your execs. Try following these top 7 marketing tips to get your ...
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