About Peter Sheldon

E-Mail: psheldon@forrester.com

Bio: Currently an analyst with Forrester Research, Peter Sheldon is an ecommerce expert and former Product Manager at Elastic Path Software. Peter began his career in ecommerce developing transactional new and used car online stores for Ford of Europe between 1999 - 2002. Prior to joining Elastic Path in 2005 Peter was a senior business analyst for JP Morgan Chase, working with their asset management online services.


Losing Customers With Price Discrimination?

If you offer products and services that generate recurring revenue through subscriptions (including software, music, games, media or wireless plans), remarketing to your existing customers is the most important part of your business – as they say, it ...

Applying Consumer Research to Persuasion: An Example from the Software Industry

As ecommerce marketers, often our opinions about our customers’ shopping behavior clouds our judgment and leads us to make decisions that may harm our conversion rate. It’s easy to make incorrect assumptions based on web analytics data, ...

The Convergence of Content, Community & Commerce

Many brands find themselves with a siloed online strategy for managing their content, social communities and ecommerce. This problem was not planned, but inherited by the natural evolution of their online presence. In the early days of the Web (circa ...

The Convergence of Content, Community & Commerce

Many brands find themselves with a siloed online strategy for managing their content, social communities and ecommerce. This problem was not planned, but inherited by the natural evolution of their online presence. In the early days of the Web (circa ...

Marketing Your Mobile Application

So you’ve invested in building an iPhone, Android or Blackberry app. Now it’s time for your marketing team to drive adoption of the app, so you can justify the investment to your execs. Try following these top 7 marketing tips to get your ...
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