About Peter Sheldon

E-Mail: psheldon@forrester.com

Bio: Currently an analyst with Forrester Research, Peter Sheldon is an ecommerce expert and former Product Manager at Elastic Path Software. Peter began his career in ecommerce developing transactional new and used car online stores for Ford of Europe between 1999 - 2002. Prior to joining Elastic Path in 2005 Peter was a senior business analyst for JP Morgan Chase, working with their asset management online services.


Driving Offline Sales With Your Mobile Application

Many retailers are investing in mobile apps, not primarily to drive transactions directly from this new channel, but to drive offline sales. Their focus is not to get customers to buy via their mobile phone but to extend the phone to become an essential part ...

The Dos and Do Nots of Mobile Applications

When building your first mobile app, be careful to focus on user experience and delivering value to your customers. Holistic mobile vs web experience Try and keep the mobile app experience coupled with the web experience. Data and content consistency ...

So You Want to Build a Mobile App? 8 Things to Consider

In our last mobile commerce blog post we explored if retailers should have a mobile application, mobile website or both? Over the next 4 posts we’ll dive a little deeper and look at some of the issues you should consider when proceeding to develop ...

Keeping Coupon Usage Under Control

Coupons codes, or voucher codes as our friends in Europe prefer to call them, are used by retailers to offer discounts or incentives to their customers when shopping online. For the customer, coupons are familiar sight, appearing in their inbox on a daily ...

8 Applications of IP Geolocation

More and more online retailers are leveraging IP geolocation to personalize the store experience based on where the shopper is browsing from. Vendors including Quova and Digital Element provide a wealth of location data including country, state, city, ...
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