Comments on: A Sight That Makes Sore Eyes – Wacky Email From Saks

By: Buy PSP Go

Buy PSP Go — Mon, 06 Jul 2009 12:59:39 +0000

I’d love to the see the results of an A/B split test between those two images. It does amaze me how badly some companies get it wrong sometimes.

By: DJ Waldow

DJ Waldow — Wed, 30 Jan 2008 14:07:55 +0000

I agree with Kelly. Big images make me cringe – often resulting in faces like those in the Gmail Grimace Project – http://www.email-standards.org/blog/entry/getting-some-gmail-attention/#When:01:48:01Z

Like I always say, just because you have a multi-billion dollar company doesn’t mean you understand email marketing all the time (ever?).

Just a thought…

dj at bronto

*P.S. A few weeks behind in my Google Reader

By: Kelly Rusk

Kelly Rusk — Thu, 10 Jan 2008 14:20:43 +0000

Not only is it hard on the eyes.. The large image format is hard on the inbox too. I would suspect they didn’t get great results from this campaign. Large and/or all image campaigns not only create problems with deliverability (spammers love image-based spam) but also problems for users with image-blocking software.

By: Justin Palmer

Justin Palmer — Thu, 10 Jan 2008 05:47:24 +0000

Yikes.

I’ve worked with a lot of talented graphic designers, but unfortunately usability is not their strong point.

By: Kyrre

Kyrre — Thu, 10 Jan 2008 03:36:11 +0000

Maybe the designer was low on sleep.