Bloggers Digest is our monthly ritual that highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.

Quick announcement

We’re very excited to have Sandy Gantt, VP of Ecommerce Marketing at Symantec Corporation, joining us for our June webinar: Desperately seeking insights: How eCommerce leaders can harness the power of their data. Sandy will be discussing how to define and implement the right combination of people, process, and technology that will turn raw data into actionable business intelligence for your organization. You won’t want to miss this live event, Wednesday, June 23, 2010 at 9am PST/12pm EST. Sign up today.

Now, onto the links:

• Econsultancy’s Graham Charlton offers 10 best practice tips for mobile checkouts.

• Paginated category results (you know, page 1,2,3,4,5….) can hurt SEO, but you can do something about it. Tony Goldstone shares 2 techniques he has successfully used to optimize category pages which resulted in a massive influx of relevant search traffic to category pages.

• Mark Brownlow uses humor to make his point – you better pay attention to how your email subject lines appear in different email clients. “Shrink gracefully,” or you might be insulting readers. (On that note, you should also read Mark’s article 9 email preview tools and why you need one.)

• You may have noticed application stores are popping up everywhere…Google Analytics joins the bunch with its own App Gallery. Now you can have Google Analytics on steroids.

• Bring some clarity to your Web analysis – Dan Barker explains why conversion rate is a horrible metric to focus on. The title says it all.

• Another entry from Mark Brownlow, Shopping cart abandonment emails: issues and resources examines triggered emails from strategy to timing, privacy to success measurement.

• Want more action? Then leverage the “point of action” explains how point of action assurances near your calls to action can improve conversion.

• Thinking of adding / building a product configurator? The Treehouse Logic blog has some tips from the trenches.

• Stumped on where to begin your Web analytics segmentation strategy? Avinash Kaushik shares his Segmentation Selector Framework in his latest post Web Analytics Segmentation: Do Or Die, There Is No Try!

This entry was posted on Monday, May 31st, 2010 at 1:00 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.