beacon

3 Beacon Trends to Watch in 2015

Mobile is not just another access point for your online business, it’s an in-store shopping aid. According to SapientNitro, 53% of consumers prefer shopping in-store vs other channels. 81% of these shoppers want to interact with their phones in-store, ...
beacons

The State of Beacons in Retail 2014 [Infographic]

Elastic Path is at Shop.org this week! Come check us out at Booth 739 and ask us about iBeacons, contextual commerce, shopping APIs or any other question about our ecommerce solutions. We’re also giving away a sweet pair of Bose headphones, so please ...
beacon

Beacons and the Age of Micro-Location Context

By now you may have heard the buzz about beacons, with PayPal, Apple, Google, Nokia and Estimote sparking headlines about their potential applications for retailers (we’re not talking about Facebook Beacon here). While each of these players’ ...
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