I do however understand the need to get a product/site launched in a hurry and having to “look the other way,” so to speak when it comes to less prioritized features, sections, on-page stuff etc.

Typically, I get all the on-page stuff, coding and core functions up and ready before and during launch/testing phases. I have done it the other way, it really depends on several factors for me, like domain age, brand, the store owners knowledge, etc. If it’s an older site with knowledgeable staff I get all the SEO done right away. If it’s a newer site with less experienced founders, I typically get the core features and processes done first.

Either way, it’s looking good so far Jason, can’t wait to see some numbers and stats (if you are able to share).

Some of the pastel colors make a few of the links hard to see, depending on screen resolution and how good the surfers vision is. Many of these gifts may appeal to an older audience, many of which might not have the greatest vision still.

Also, you should consider stripping out the index.html from the logo graphic link, might cause some canonicalization issues in the future.

I like the green “X’s” next to the breadcrumbs, sweet feature.

The rest looks good, I plan on digging more into it later this week or weekend, but so far so good. Nice work Jason and the Elastic path team!!