Bloggers Digest – 2/22/08

Let’s kick Blogger’s Digest off with this week’s “Whiteboard Friday” from SEOmoz: Creating Great Online Content. You can check out the full post here, it’s humorous and informative.

• Are interactive chat applications worth it? Evan Schuman describes two ways you can leverage customer service chat without irritating customers.

• Adam Covati from Bronto explains why Netflix “gets email.”

• Justin Consuegra from Drop Ship Digest explains why you might get an email like “Hey, you guys charged my credit card twice for the same order! I want the second charge reversed immediately or I’ll…,” and what you can do about it.

• Alexis Brion weighs in on 4 web checkout processes with usability improvement recommendations.

• From the New York Times, A Referral Service That Ensures Someone Actually Makes a Sale
  explains the concept of TrialPay, an affiliate-type-referral program where retailers save sales from indecisive customers by giving away freebies, provided the customer makes a purchase at another participating retailer.