Bloggers Digest – 8/22/08

If you’re new here, welcome! And thanks for subscribing to Get Elastic. Friday is Blogger Digest day where we highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.

Linda deserved a day off so today’s Ecommerce Blogger’s Digest is the Search Engine Strategies edition brought to you by me, Jason Billingsley. I have big shoes to fill. Naturally, all of the links today are search related so get your SEO hat on (choose a color) and get clicking.

Tis’ the season for conferences (why not win a free full passes to Shop.org, Online Market World, or SMX East in our Big Ecommerce Conference Contest?) and here are some tips on how to make the most out of internet marketing conferences.

Couldn’t make it to SES San Jose? Andy Beal of Marketing Pilgrim was on site snapping photos of all the things you missed, including the legendary Google Dance. You can also see many more SES photos from the TopRank Online Marketing team on Flickr.

The SES San Jose ’08 conference was packed with content but Lee Odden and his team covered almost every session. Amazing! Check out the daily roundups:
SES Day 1 | SES Day 2 | SES Day 3 | SES Day 4

I stumbled across a very cool photo from the Google Dance where a fan of Elastic Path had re-created our EP logo near the bottom of the giant Lite Brite board!

Elastic Path logo on Google Dance Lite Brite board
Google Dance 2008 (Photo by Byron Gordon)

Matt Bailey of SiteLogic Marketing gave an awesome presentation on segmentation using Star Trek as the basis of his analogy. Did you know red shirt deaths were significantly reduced when alien women were in the episode? Check out his video interview chatting about Star Trek segmentation and analytics.

The infamous Jeremy ‘Shoemoney‘ Shoemaker was up to his usual ways and trying to make some fun by wearing an SEO Sucks t-shirt on the second day of the conference. See the reaction to his SEO Sucks shirt. More importantly, he makes a great point. SEO success can be like having pocket Aces: you think you are doing great, then all of a sudden you get killed on the flop.

That should keep you reading for a while. If you aren’t the reading type – why not sign up for our upcoming webinar with Bryan Eisenberg: I Know I Should Be A/B Testing But… You can win 1 of 5 signed copies of his latest book: Always Be Testing.

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