BodyBuilding.com Beefs Up Conversion Rate with Social Networking

BodySpace LogoWith the tagline “Strength in Numbers,” Bodybuilding.com‘s own social network “BodySpace” has attracted over 120,000 active members to date. Members can create profiles, post progress pics, blog about their goals, training routines and diet and connect with like-minded people.

In just a little over a year, the result has been a boost in average order size of almost $10 and an increase in conversion rate from 7% to 8% which CEO Ryan DeLuca describes as “huge.”

“We are building something that is not just based on making money. Everything we add to our site is based on helping visitors reach their goals. Helping our visitors stick to their programs and reach their goals will ultimately lead to much higher revenue, a much more valuable brand based on emotional connections, and more profitability based on increased customer loyalty.”

Via Internet Retailer

BodySpace vitals:

  • 20,000 pages of content by experts and consumers

  • 800,000 members
  • 120,000+ active members
  • 28,800+ member blogs
  • 34th largest online forum according to Big Boards

Bodybuilding.com vitals:

  • Number 152 on the Internet Retailer Top 500 list last year

  • $65 million in sales in 2006
  • DeLuca predicts sales to grow to $90 million this year and $122 million next year

Know of any other retailers who have successfully created community with forums, blogs or something else? Drop a comment.

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2 Responses to “BodyBuilding.com Beefs Up Conversion Rate with Social Networking”

  1. [...] C’est un très bon cas d’école d’exploitation des réseaux sociaux dans une optique marchande que vient de publier le site Get Elastic : BodyBuilding.com Beefs Up Conversion Rate with Social Networking. [...]

  2. Threadless does something similiar by allowing customers to create profiles and blogs. They can vote on potential t-shirt designs, or comment on designs currently selling.

    I think the concept is brilliant. The stickiness and brand awareness communities like this create is absolutely priceless.

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