Comments on: Book Review: Always Be Testing

By: The Art Of SEO: Book Review for Online Retailers | Get Elastic

The Art Of SEO: Book Review for Online Retailers | Get Elastic — Sat, 05 Dec 2009 22:30:30 +0000

[...] Book Reviews for Online Retailers Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg, John Quarto-vonTivadar and Lisa T. Davis Web Analytics: An Hour A Day by [...]

By: Classic Closeouts: A Classic Case of a Clear Value Proposition | Get Elastic

Sun, 20 Sep 2009 15:11:39 +0000

[...] value proposition page as you can get. Still, there’s always room for improvement. So always be testing! AKPC_IDS += [...]

By: Buy PSP Go

Buy PSP Go — Sun, 05 Jul 2009 10:17:54 +0000

Split testing it the way forwards, I am always surprised how simply moving an image or logo can increase conversions.

By: Do Hacker Safe / McAfee Secure Badges Increase Sales? | Get Elastic

Do Hacker Safe / McAfee Secure Badges Increase Sales? | Get Elastic — Wed, 17 Sep 2008 12:29:52 +0000

[...] by Bryan Eisenberg’s Always Be Testing: Complete Guide to Google Website Optimizer, a Get Elastic reader began testing the McAfee [...]

By: The Magic Buy Button is Just Smoke and Mirrors | Get Elastic

The Magic Buy Button is Just Smoke and Mirrors | Get Elastic — Tue, 16 Sep 2008 12:58:18 +0000

[...] Future Now’s testing webinar series, our webinar with Bryan Eisenberg and Bryan’s book: Always Be Testing. And check out our webinar replay with Bryan Eisenberg: I Know I Should Be Testing, [...]

By: Dan Shields

Dan Shields — Tue, 09 Sep 2008 20:23:21 +0000

It’s definitely a great book. I have went through and created a google doc now for all the main notes on what to test so I can have it all the time on my computer LOL.

Although I’m not the marketing guy at my job my job with GWO is setting it up with our Ecommerce platform and I really got some good ideas to handle some of the dynamic content of our site.

Bryan, I would love to see a more technical explanation of complex tests with dynamic content and examples for us developers on your blog possibly. Even though each platform is different I think just seeing how the experts are integrating it into a given system will give others some better ideas on how to do some complex testing.

As it is now besides paying for a consultant there are only two guys on the Google Group that are really doing amazing things and helping with it.

By: Miva Modules

Miva Modules — Tue, 09 Sep 2008 17:56:59 +0000

Bryan, thanks for addressing that on your blog! I have been dealing with that issue myself, and I think I commented about it on another GE blog post. It’s great that you’re thinking about people whose sites don’t enjoy the amount of traffic that normally gives statistically significant results.

By: Bryan Eisenberg

Bryan Eisenberg — Tue, 09 Sep 2008 13:21:39 +0000

Paulo,

I also recorded this video that talks about how to do an A/B test with lower traffic websites http://www.grokdotcom.com/2008/07/09/video-how-to-do-ab-split-testing-on-lower-traffic-sites/ .

Good luck.

By: Paulo Terano

Paulo Terano — Tue, 09 Sep 2008 08:08:35 +0000

Perfect, thanks for that Linda.

By: Last Chance to Win a Copy of Always Be Testing | Get Elastic

Last Chance to Win a Copy of Always Be Testing | Get Elastic — Tue, 09 Sep 2008 06:30:39 +0000

[...] clock is winding down for our upcoming webinar and book giveaway for Always Be Testing: The Complete Guide to Google Website Optimizer. Every registrant for this Thursday’s (September 11, 2008) webinar with Bryan Eisenberg: I [...]