Comments on: Book Review: Always Be Testing http://www.getelastic.com/book-review-always-be-testing/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: How web design sometimes goes straight to hell > Cubeworks blog > digital opinion & insighthttp://www.getelastic.com/book-review-always-be-testing/comment-page-1/#comment-42394 How web design sometimes goes straight to hell > Cubeworks blog > digital opinion & insight Wed, 12 Jan 2011 10:08:35 +0000 http://www.getelastic.com/?p=2147#comment-42394 [...] Eisenberg (the author of Always Be Testing: The Complete Guide to Google’s Website Optimiser) refers to the HiPPO we all have to deal with in work situations. The HiPPO being the Highest Paid [...] [...] Eisenberg (the author of Always Be Testing: The Complete Guide to Google’s Website Optimiser) refers to the HiPPO we all have to deal with in work situations. The HiPPO being the Highest Paid [...]

]]> By: The Art Of SEO: Book Review for Online Retailers | Get Elastichttp://www.getelastic.com/book-review-always-be-testing/comment-page-1/#comment-15873 The Art Of SEO: Book Review for Online Retailers | Get Elastic Sat, 05 Dec 2009 22:30:30 +0000 http://www.getelastic.com/?p=2147#comment-15873 [...] Book Reviews for Online Retailers Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg, John Quarto-vonTivadar and Lisa T. Davis Web Analytics: An Hour A Day by [...] [...] Book Reviews for Online Retailers Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg, John Quarto-vonTivadar and Lisa T. Davis Web Analytics: An Hour A Day by [...]

]]> By: Classic Closeouts: A Classic Case of a Clear Value Proposition | Get Elastichttp://www.getelastic.com/book-review-always-be-testing/comment-page-1/#comment-15871 Classic Closeouts: A Classic Case of a Clear Value Proposition | Get Elastic Sun, 20 Sep 2009 15:11:39 +0000 http://www.getelastic.com/?p=2147#comment-15871 [...] value proposition page as you can get. Still, there’s always room for improvement. So always be testing! AKPC_IDS += [...] [...] value proposition page as you can get. Still, there’s always room for improvement. So always be testing! AKPC_IDS += [...]

]]> By: Buy PSP Gohttp://www.getelastic.com/book-review-always-be-testing/comment-page-1/#comment-15869 Buy PSP Go Sun, 05 Jul 2009 10:17:54 +0000 http://www.getelastic.com/?p=2147#comment-15869 Split testing it the way forwards, I am always surprised how simply moving an image or logo can increase conversions. Split testing it the way forwards, I am always surprised how simply moving an image or logo can increase conversions.

]]> By: Do Hacker Safe / McAfee Secure Badges Increase Sales? | Get Elastichttp://www.getelastic.com/book-review-always-be-testing/comment-page-1/#comment-15867 Do Hacker Safe / McAfee Secure Badges Increase Sales? | Get Elastic Wed, 17 Sep 2008 12:29:52 +0000 http://www.getelastic.com/?p=2147#comment-15867 [...] by Bryan Eisenberg’s Always Be Testing: Complete Guide to Google Website Optimizer, a Get Elastic reader began testing the McAfee [...] [...] by Bryan Eisenberg’s Always Be Testing: Complete Guide to Google Website Optimizer, a Get Elastic reader began testing the McAfee [...]

]]> By: The Magic Buy Button is Just Smoke and Mirrors | Get Elastichttp://www.getelastic.com/book-review-always-be-testing/comment-page-1/#comment-15865 The Magic Buy Button is Just Smoke and Mirrors | Get Elastic Tue, 16 Sep 2008 12:58:18 +0000 http://www.getelastic.com/?p=2147#comment-15865 [...] Future Now’s testing webinar series, our webinar with Bryan Eisenberg and Bryan’s book: Always Be Testing. And check out our webinar replay with Bryan Eisenberg: I Know I Should Be Testing, [...] [...] Future Now’s testing webinar series, our webinar with Bryan Eisenberg and Bryan’s book: Always Be Testing. And check out our webinar replay with Bryan Eisenberg: I Know I Should Be Testing, [...]

]]> By: Dan Shieldshttp://www.getelastic.com/book-review-always-be-testing/comment-page-1/#comment-15863 Dan Shields Tue, 09 Sep 2008 20:23:21 +0000 http://www.getelastic.com/?p=2147#comment-15863 It's definitely a great book. I have went through and created a google doc now for all the main notes on what to test so I can have it all the time on my computer LOL. Although I'm not the marketing guy at my job my job with GWO is setting it up with our Ecommerce platform and I really got some good ideas to handle some of the dynamic content of our site. Bryan, I would love to see a more technical explanation of complex tests with dynamic content and examples for us developers on your blog possibly. Even though each platform is different I think just seeing how the experts are integrating it into a given system will give others some better ideas on how to do some complex testing. As it is now besides paying for a consultant there are only two guys on the Google Group that are really doing amazing things and helping with it. It’s definitely a great book. I have went through and created a google doc now for all the main notes on what to test so I can have it all the time on my computer LOL.

Although I’m not the marketing guy at my job my job with GWO is setting it up with our Ecommerce platform and I really got some good ideas to handle some of the dynamic content of our site.

Bryan, I would love to see a more technical explanation of complex tests with dynamic content and examples for us developers on your blog possibly. Even though each platform is different I think just seeing how the experts are integrating it into a given system will give others some better ideas on how to do some complex testing.

As it is now besides paying for a consultant there are only two guys on the Google Group that are really doing amazing things and helping with it.

]]> By: Miva Moduleshttp://www.getelastic.com/book-review-always-be-testing/comment-page-1/#comment-15861 Miva Modules Tue, 09 Sep 2008 17:56:59 +0000 http://www.getelastic.com/?p=2147#comment-15861 Bryan, thanks for addressing that on your blog! I have been dealing with that issue myself, and I think I commented about it on another GE blog post. It's great that you're thinking about people whose sites don't enjoy the amount of traffic that normally gives statistically significant results. Bryan, thanks for addressing that on your blog! I have been dealing with that issue myself, and I think I commented about it on another GE blog post. It’s great that you’re thinking about people whose sites don’t enjoy the amount of traffic that normally gives statistically significant results.

]]> By: Bryan Eisenberghttp://www.getelastic.com/book-review-always-be-testing/comment-page-1/#comment-15859 Bryan Eisenberg Tue, 09 Sep 2008 13:21:39 +0000 http://www.getelastic.com/?p=2147#comment-15859 Paulo, I also recorded this video that talks about how to do an A/B test with lower traffic websites http://www.grokdotcom.com/2008/07/09/video-how-to-do-ab-split-testing-on-lower-traffic-sites/ . Good luck. Paulo,

I also recorded this video that talks about how to do an A/B test with lower traffic websites http://www.grokdotcom.com/2008/07/09/video-how-to-do-ab-split-testing-on-lower-traffic-sites/ .

Good luck.

]]> By: Paulo Teranohttp://www.getelastic.com/book-review-always-be-testing/comment-page-1/#comment-15857 Paulo Terano Tue, 09 Sep 2008 08:08:35 +0000 http://www.getelastic.com/?p=2147#comment-15857 Perfect, thanks for that Linda. Perfect, thanks for that Linda.

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