Comments on: Cart Abandonment: Nipping FUDDs in the Bud

By: Just a visitor

Just a visitor — Fri, 08 Jan 2010 00:47:07 +0000

As a consumer, I can’t believe my typical reason isn’t listed: I OFTEN register and use the shopping cart as a “wish list” when one isn’t offered by the website. I didn’t put the items in the cart with any intention to buy them then, I did it to “bookmark” them so that I can comparison shop or make up my mind or whatever and then come back and easily find the items I’d been looking that. Adding a wish list to the site would solve that problem (I find it hard to believe I’m the only person who does this!).

By: Optimizing Landing Pages to Match Customer Motivation | Get Elastic

Optimizing Landing Pages to Match Customer Motivation | Get Elastic — Fri, 06 Nov 2009 19:14:15 +0000

[...] online channel has to understand the FUDDs (fears, uncertainties, doubts and deal-breakers) for each category may be different. It’s [...]

By: Reducing Size and Color Uncertainty in Product Photos | Get Elastic

Reducing Size and Color Uncertainty in Product Photos | Get Elastic — Mon, 21 Sep 2009 11:34:49 +0000

[...] quality images and multiple product views, combined with user ratings and review feedback can help ease customer FUDDs (fears, uncertainties, doubts and dealbreakers) and reduce your rate of return, and also improve [...]

By: Product Recalls: Addressing Consumer Safety Fears On-Site | Get Elastic

Product Recalls: Addressing Consumer Safety Fears On-Site | Get Elastic — Sun, 20 Sep 2009 03:38:28 +0000

[...] of creating a positive online reputation, I want to illustrate how retailers can address common consumer FUDDs (fears, uncertainties, doubts and deal-breakers) both on-site (today’s post) and through [...]

By: Improving Product Descriptions Using Competitor Customer Reviews | Get Elastic

Fri, 04 Sep 2009 00:12:44 +0000

[...] product descriptions. Unique product descriptions help your search engine optimization, help overcome your customer FUDDs and ultimately sell more [...]

By: CSN Stores Eases Howsers Last Minute FUDDs | Get Elastic

CSN Stores Eases Howsers Last Minute FUDDs | Get Elastic — Thu, 06 Nov 2008 15:57:06 +0000

[...] Ships to Canada & check out as you …” This immediately addressed Jason’s FUDD (fear, uncertainty, doubt and deal-breaker) of whether this store would ship to Canada. Even if [...]

By: Circuit City Plugs Into Cross-Channel Retailing | Get Elastic

Circuit City Plugs Into Cross-Channel Retailing | Get Elastic — Wed, 22 Oct 2008 11:34:56 +0000

[...] In addition to a strong value proposition, does your website address these FUDDs (fears, uncertainties, doubts and dealbreakers)? [...]

By: zhenik77

zhenik77 — Thu, 02 Oct 2008 10:51:00 +0000

Great article, thanks! Now i understand why some cart.php in stats don’t result in real purchases. In most cases, i believe, it was just a search for same items free shipping or price comparing before clicking the pay button.

By: Paul

Paul — Fri, 12 Sep 2008 07:26:20 +0000

Thanks for good lesson.

By: Independent Street : 15 Entrepreneur Blogs Worth Reading

Independent Street : 15 Entrepreneur Blogs Worth Reading — Fri, 13 Jun 2008 23:16:36 +0000

[...] strategies for selling on the Internet. Recent posts include: �9 Privacy Policy Usability Tips,� �Cart Abandonment,� and �Dads and Grads: Missed Merchandising [...]