Comments on: Feeling Abandoned? Shopper Leaves Cart in Crazy Ecommerce Video #7 http://www.getelastic.com/cart-abandonment-video/ #1 Subscribed Ecommerce Blog Thu, 18 Mar 2010 02:01:18 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Paul Rouke http://www.getelastic.com/cart-abandonment-video/comment-page-1/#comment-10769 Paul Rouke Mon, 06 Aug 2007 15:36:05 +0000 http://www.getelastic.com/cart-abandonment-video/#comment-10769 Checkout abandonment rates are such a key factor in a businesses overall conversion rates that I have posted an article on the <a href="http://www.paulrouke.co.uk/2007/08/06/top-8-business-benefits-of-user-testing/" rel="nofollow">business benefits of user testing</a>. Having worked as lead user experience designer at Littlewoods Shop Direct for over 6 years, and now working with both SME's and blue chips, it still shocks me as to the budget (or lack of) allocated to user testing, in particular for such an important area as checkout. Naturally if the user suddenly gets another invite on Facebook for instance, another 1 is added to the abandoned statistic, but that now what we're concerned with here! Keep up the vids! Paul Checkout abandonment rates are such a key factor in a businesses overall conversion rates that I have posted an article on the business benefits of user testing.

Having worked as lead user experience designer at Littlewoods Shop Direct for over 6 years, and now working with both SME’s and blue chips, it still shocks me as to the budget (or lack of) allocated to user testing, in particular for such an important area as checkout.

Naturally if the user suddenly gets another invite on Facebook for instance, another 1 is added to the abandoned statistic, but that now what we’re concerned with here!

Keep up the vids!

Paul

]]> By: eCommerce Videos For Learning & Entertainment - Read eCopt, Sell More - eCommerce Optimization http://www.getelastic.com/cart-abandonment-video/comment-page-1/#comment-10767 eCommerce Videos For Learning & Entertainment - Read eCopt, Sell More - eCommerce Optimization Fri, 27 Jul 2007 17:30:31 +0000 http://www.getelastic.com/cart-abandonment-video/#comment-10767 [...] 7 - Abandoned (6 of [...] [...] 7 – Abandoned (6 of [...]

]]>