Shopping cart abandonment is top-of-mind for all ecommerce marketers and website optimizers, with checkout abandonment rates upwards of 80% for many businesses. Explore tactics and strategies to reduce cart abandonment and recover abandoned carts with Get Elastic’s archive of shopping cart optimization articles. To stay in the know, subscribe via RSS, email, Twitter or Facebook.
cartcovery

Cart Abandonment is Rising: 5 Tips For Cart Recovery

According to the e-tailing group’s 2014 Annual Merchant Survey, the trend is towards higher reported cart abandonment behavior compared to 2013. It’s roughly 50/50 split among the 100 retailers studied who enjoy sub-50% abandonment rate and ...
customer-loyalty-personalization

She Loves Me, She Loves Me Not: Personalization, Loyalty and Ecommerce

This post is contributed to GetElastic by Kevin Lindsay from the Adobe Digital Marketing Blog (and if you like Get Elastic, we highly recommend you head over and subscribe to the Adobe blog!) You can follow Kevin @kevinlindsay) Last week I talked about ...
conversion-optimization-infographic-thumbnail

Killing Cart Abandonment with Conversion Optimization [Infographic]

This week’s ‘fographic is courtesy of Conversion Voodoo, on a topic many ecommerce pros are obsessed about — cart abandonment. Tweetables The average shopping cart abandonment rate is 55-75% Tweet this 57% of cart abandoners are ...
shopping-cart

How to Save Abandoned Carts Without an Email Address

It’s recommended that you capture an email address in the first step of checkout so if your customer abandons at any point during your conversion funnel, you can trigger a recovery email and save the sale. Some sites, like Amazon, make the email ...
cart-abandonment

Shopping Cart Abandonment Stats [Infographic]

While shopping cart abandonment statistics vary between 50% and 70%, depending on the study, it’s always useful to see why people abandon carts. This week’s infographic was created by Milo remixed from comScore data. Hat tip to Econsultancy ...
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