Shopping cart abandonment is top-of-mind for all ecommerce marketers and website optimizers, with checkout abandonment rates upwards of 80% for many businesses. Explore tactics and strategies to reduce cart abandonment and recover abandoned carts with Get Elastic’s archive of shopping cart optimization articles. To stay in the know, subscribe via RSS, email, Twitter or Facebook.
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Upcoming Ecommerce Checkout Webinar

If you missed my session on checkout optimization at Affiliate Management Days last month, you’ve got a second chance to hear the presentation. Join me and Invesp Consulting on Wednesday, April 18 at 9am PT / 12pm ET. Here are the details… Maximizing ...

Does Price Influence Cart Abandonment? You Better Believe It

Averages often shroud insights, which is why we should always apply segmentation to our data analysis. A fantastic example of this is recent findings by by Seewhy, which analyzed 264,631 abandoned carts and found a very strong relationship between the ...

8 Tips for Recovering Abandoned Shopping Carts

What is the biggest missed opportunity in ecommerce optimization? Is it A/B testing? Performance testing? How about cart recovery? We put a lot of focus on optimizing the cart, getting the customer through to conversion, yet still it’s not uncommon ...

Shopping Cart Page Checklist: 16 Things I Look For

Last week in Checkout Optimization: Are You Testing The Wrong Thing?, we looked at the top reasons customers report why they abandoned their last shopping cart. You’ll recall the top reasons had nothing to do with web usability and design, but the ...

Checkout Optimization: Are You Testing The Wrong Thing?

If your cart abandonment rate is, say, 58% – where do you start to fix the problem? Many marketers would jump in with optimizing the checkout process by reducing steps, slicing and dicing form fields, changing button colors and adding security badges. But ...
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