Shopping cart abandonment is top-of-mind for all ecommerce marketers and website optimizers, with checkout abandonment rates upwards of 80% for many businesses. Explore tactics and strategies to reduce cart abandonment and recover abandoned carts with Get Elastic’s archive of shopping cart optimization articles. To stay in the know, subscribe via RSS, email, Twitter or Facebook.

8 Tips for Recovering Abandoned Shopping Carts

What is the biggest missed opportunity in ecommerce optimization? Is it A/B testing? Performance testing? How about cart recovery? We put a lot of focus on optimizing the cart, getting the customer through to conversion, yet still it’s not uncommon ...
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Shopping Cart Page Checklist: 16 Things I Look For

Last week in Checkout Optimization: Are You Testing The Wrong Thing?, we looked at the top reasons customers report why they abandoned their last shopping cart. You’ll recall the top reasons had nothing to do with web usability and design, but the ...
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Checkout Optimization: Are You Testing The Wrong Thing?

If your cart abandonment rate is, say, 58% – where do you start to fix the problem? Many marketers would jump in with optimizing the checkout process by reducing steps, slicing and dicing form fields, changing button colors and adding security badges. But ...

Google Checkout – What is it?

Google has finally release a product/service that is NOT stamped with a ‘beta’ moniker – Google Checkout. I am a fan of Google. I don’t believe they are turning into an evil empire, nor are they taking over the world. However, ...
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