Comments on: Cart Abandonment: The Case for Christmas Cookies

By: Stephen

Stephen — Thu, 03 Dec 2009 12:00:07 +0000

If you have a high volume store that use PPC or other forms of paid advertising then “#3 Segment your traffic sources.” is vital. Just a Linda describes you can walk around thinking you site is converting well, but in fact you are pouring money out the drain on underperforming ads. Talked with a site owner no more than 2 weeks ago for a relatively large local web store (that shall remain anonymous); that haven’t bothered to look at the performance of each of his ad groups. Some were doing very well, but 3 of them, with a budget of $7.000/mo., were almost non-converting. Takeaway, spend a day on setting up segmentation of your traffic sources, and then spend 1 hour each week evaluating the performance of your segments.

By: Dan Piche

Dan Piche — Tue, 01 Dec 2009 19:14:34 +0000

Claudiu, There are personalization vendors out there that could easily implement this feature, along with countless other personalization strategies that help increase conversion and the loyalty of the visitor not only in this session, the next session, but across the lifetime. The important thing is to have a continuous dialogue that is relevant to their interests.

By: Claudiu

Claudiu — Tue, 01 Dec 2009 08:45:00 +0000

Great post Linda, Thank you.
I like your advices a lot but they are not so easy (if not impossible) to implement when dealing with third party cart systems… unless one would place a cookie that is independent from the website one.

Hmm, you just gave me food for thought.

Hope Santa (Avinash) will consider how good you’ve been this last year

By: Avinash Kaushik

Avinash Kaushik — Mon, 30 Nov 2009 05:33:31 +0000

Linda,

Request duly noted. : )

Thanks!

Avinash.

By: Christian, Baymard Institute

Christian, Baymard Institute — Sat, 28 Nov 2009 17:52:21 +0000

Hej Linda, great to see that you shed some light on the “conversion rate over time” dilemma. It obviously have a big influence on the actual conversion rate vs measured conversion rate, but it is not really focused upon that often, guess it’s because it isn’t a standard feature in Analytics.