With shopping cart abandonment rates averaging 80% and above for many ecommerce sites, cart recovery tactics and strategies are key to “saving sales” that may otherwise be lost. Through email, site retargeting and on-site personalization, learn best practices and explore case studies of this effective and under-used tactic. To keep up to speed with shopping cart recovery strategies and remarketing, subscribe to Get Elastic via RSS, email, Twitter or Facebook.

7 Critical Success Factors for Ecommerce This Holiday

While for most ecommerce sites, the holiday shopping season is the “most wonderful time of the year,” there’s no other time of the year when consumers are more bombarded with email and ads promising door-crashing (and site-crashing) low prices and ...
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10 Scariest Things That Can Happen to Your Checkout

What are the most frightening things that can happen in your checkout? These boners create all sorts of FUD that can fudge your conversion rates (Halloween puns intended). 1. No persistent cookie What’s worse than your older brother stealing your best ...
email

Optimizing Email Through The Customer Journey [Infographic]

This week’s infographic looks at email marketing optimization, courtesy of Easy SMTP. Click to enlarge infographic Tweetable stats Including an offer in email can double revenue per click Tweet this Vague subject lines reduce email open rates ...
cartcovery

Cart Abandonment is Rising: 5 Tips For Cart Recovery

According to the e-tailing group’s 2014 Annual Merchant Survey, the trend is towards higher reported cart abandonment behavior compared to 2013. It’s roughly 50/50 split among the 100 retailers studied who enjoy sub-50% abandonment rate and ...
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How the Beatles Sang Ecommerce [Infographic]

If you’ve had a hard day’s week, enjoy this Friday’s infographic — a clever and fun take on how ecommerce is like Beatles tunes, courtesy of Abandonaid, via the Aidalicious ecommerce blog. Tweetables 71% of shoppers expect customer ...
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