Understanding Mobile Context: At Home, On the Go and In-store

Optimizing your mobile experience requires an understanding of mobile’s role in the purchase journey. Device detection only determines the experience format (e.g. responsive design), but it’s the context that best determines the content, offers ...

3 Unstoppable Forces Transforming Shopping Right Now [Infographic]

We’re excited to feature our own infographic this week, inspired by our latest ebook The New Customer Journey: A Convergence of Content, Context, Channels and Commerce

Meet Us At Adobe Summit EMEA

Elastic Path will be participating in Adobe Summit EMEA January 29 and 30, and there are several ways you can connect with us at the event: 1. Come by booth G6 and say hello (we’ve always got great swag) 2. Register for a one-on-one meeting to discuss ...

3 Trends Transforming Education Publishing

Digital commerce touches a number of industries beyond online retail, and exciting things are happening in the publishing world, particularly education publishing. As digital invades the classroom, education publishers are looking more and more like tech ...

Omnichannel Commerce: Inside In-Store Tech

No longer is the physical channel a distinct entity from digital – smartphones and in-store technology such as interactive signage, beacons, wearable tech and other sensor-based technologies are bringing Web content to the retail experience. According ...
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