beacon-tech

Omnichannel Commerce: Inside In-Store Tech

No longer is the physical channel a distinct entity from digital – smartphones and in-store technology such as interactive signage, beacons, wearable tech and other sensor-based technologies are bringing Web content to the retail experience. According ...
innovation

Commerce in the Age of Innovation: The Necessity of Cohesive Requirements Gathering

As new touchpoints and degrees of context continue to rise, one trend is clear in this new economy — things are looking good for the Chief Marketing Officer. As Samuel Greengard, Contributing Writer to CMO.com writes: Digital marketing consumes ...
adobe-summit

How Western Union Personalizes Across Devices

We’re excited to be at Adobe Summit next week, our session with Western Union is happening at 11:30 AM on Wednesday, March 26. (See the entire lineup of ecommerce-focused sessions at Adobe Summit here). Session Details: The perfect union: Adding ...

Experience-Driven Commerce: Elastic Path Edition for Adobe Experience Manager

It’s my pleasure to announce our new flagship ecommerce suite – Elastic Path Edition for Adobe Experience Manager. This breakthrough product represents a radically new way to engineer an ecommerce platform, and is the very first enterprise ...
mojo

Can Media Companies Get Their Mojo Back?

Elastic Path recently hosted a webinar series focused on digital commerce. Part two, entitled A Look Inside Tomorrow’s Digital Commerce Platform, features Forrester Research Senior Analyst Peter Sheldon, and is now available for viewing. Don’t ...
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