1995-internet

Why It’s Like 1995 on the Mobile Web Right Now

Another post on mobile menus? You may recall, GetElastic posted Don’t Make These Mobile Mistakes and Mobile Menus: Hold the Hamburger already. And Conversion XL posted the excellent mobile menu A/B testing study just last month. (The testing gain ...
foot-traffic

The Head to Toe View of the Customer

We know about the 360-degree view of the customer: a unified account of interactions across digital and physical touchpoints. Omnichannel Nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in ...
2015

15 Ecommerce Resolutions for 2015: Part 3

Today’s post concludes our 3-part series on ecommerce resolutions for 2015. If you missed them, check out part one and part two. 11. Optimize for international customers Leverage geo-IP tools to detect location to at a minimum eliminate country-selector ...
15-reso

15 Ecommerce Resolutions for 2015: Part 2

Continuing our 3-part series of ecommerce resolutions for 2015, here are resolutions 6 through 10: 6. Mobilize your mobile strategy Before declaring the 10th Annual Year of the Mobile (kidding), let’s all agree mobile is no joke. 2/3 of email is ...
resolutions1

15 Ecommerce Resolutions for 2015: Part 1

To kick off the new year, we’ve got a 3-part series covering the 15 ecommerce resolutions for 2015 you need to make. Today’s post covers 1-5. Dig in! 1. Tune your performance It’s no secret that as websites add more cool features, pages ...
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