Tips for Increasing Sales on Black Friday

Black Friday and Cyber Monday are almost here, and that means retailers are already fretting about how to maximize online revenue and steal customers from competitors. According to Forrester Research, U.S. online holiday sales will exceed US$95-billion ...

Does Your Mobile Home Page Drive Visitors Away?

Consumer research suggests mobile shoppers prefer mobile websites to retail apps. But if you’ve invested in a companion app and wish to use your mobile home page to promote it, be careful about how you pitch your app — you may unwittingly ...

5 Holiday Conversion Problems and How to Fix ‘Em

As the “official” holiday season rapidly approaches (for some early birds, it’s already here), prepare for a massive uptick in sales – but also for unique problems that come with the busy season. Let’s examine 5 conversion problems and what ...

What’s the Toughest to A/B Test on Ecommerce Sites?

Our friends at Wider Funnel are running an Ask Me Anything event this week.

The Art of the Email Sign-up: 18 Dos and Don’ts

Despite the shiny glory of Pinterest, Instagram, Twitter and the Facebook, email is not dead. According to Marketing Sherpa, email is consumers’ preferred method of communication with business, eclipsing social media. Research by Econsultancy cites ...
© 2015 Get Elastic Ecommerce Blog. All rights reserved. Privacy Policy. Site Admin · Entries RSS
The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.