abandoned-cart

The Lowdown on Shopping Cart Abandonment [Infographic]

This week’s infographic hails from Nextopia, covering cart abandonment costs and culprits. Tweetables 67.45% of online shopping carts are abandoned Tweet this The average delay between first visit and actual purchase is 19 hrs Tweet this 72% ...
social-login

Is Social Login Better than Guest Checkout?

If guest checkout is so important to conversion, why would ASOS remove it from its mobile experience? The answer is: it’s redesigned its mobile flow to support social log-in. According to 2014 research by BlueResearch, 42% of online shoppers would ...
1995-internet

Why It’s Like 1995 on the Mobile Web Right Now

Another post on mobile menus? You may recall, GetElastic posted Don’t Make These Mobile Mistakes and Mobile Menus: Hold the Hamburger already. And Conversion XL posted the excellent mobile menu A/B testing study just last month. (The testing gain ...
foot-traffic

The Head to Toe View of the Customer

We know about the 360-degree view of the customer: a unified account of interactions across digital and physical touchpoints. Omnichannel Nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in ...
2015

15 Ecommerce Resolutions for 2015: Part 3

Today’s post concludes our 3-part series on ecommerce resolutions for 2015. If you missed them, check out part one and part two. 11. Optimize for international customers Leverage geo-IP tools to detect location to at a minimum eliminate country-selector ...
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