steps

Your 12-Step Landing Page Recovery Program [Infographic]

Today I and a few hundred digital marketing professionals from all over the map converge for Unbounce’s Call to Action Conference ( #CTAConf ) right here in Vancouver. We’re also happy here at Elastic Path to have Unbounce as our new downstairs ...
cart-testing

A/B Testing the Untestable in Checkout

92% of merchants participating in the e-tailing group’s 16th Annual Merchant Survey ranked A/B, multi-variate or other usability testing as most or somewhat important merchandising tactic for customer retention (second only to web analytics). While ...
mobile-cart

Avoid This Mobile Checkout Mistake

What’s the biggest mistake I see among online retailers’ mobile sites? “Invisible” guest checkout. That’s guest checkout that exists, but is buried so far, it’s too easy to miss. Why hiding guest checkout is terrible, ...
cross-selling

Are Your Cross-sells Killing Conversion?

It’s generally believed that product recommendations on ecommerce sites increase conversion and average order value. But according to e-tailing group’s 16th Annual Merchant Survey, 59% of retailers don’t know what kind of conversion rates they ...

10 Ways to Use Psychology to Convert Customers [Infographic]

This week’s featured infographic examines the psychology of conversion optimization, from pricing to verbiage to segmentation. Via Helpscout
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