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Is Social Login Right For Ecommerce?

Usability god Jared Spool’s famous case study of a $25 Billion online retailer (that shall remain nameless…okay, it’s Amazon) found that 45% of its customer file had multiple registrations, some as many as ten – thanks to an inability to remember ...
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Home Page Usability: 5 Simple Rules for Rotating Banners

Home page carousels (or rotating banners) are a web designer’s darling, and are often demonized by Web usability experts because they take up valuable home page real estate, can be distracting and even detracting from conversion goals (in the case of ...
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How Walmart.ca’s Responsive Redesign Boost Conversion by 20%

Walmart Canada recently unveiled its new responsive design, the first enterprise ecommerce site in the country to make the switch. Walmart.ca’s Rick Neuman and Matt Ginsberg share with Get Elastic the details of their responsive revamp, including ...
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The Psychology of Online Checkout [Infographic]

This week’s infographic is courtesy of VoucherCloud, rounding up a whack-o-stats on consumer behavior around purchase and checkout. Tweetables 57% of online shoppers will abandon a site after waiting 3s for page load, 80% won’t return Tweet ...
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5 Ways to Scrooge Up Your Holiday Marketing

We’re rapidly heading into the shortest online holiday shopping season since 2002, and it’s gearing up to be the biggest yet. Make sure you’re not committing any of these common scrooges to maximize your holiday marketing effectiveness. 1. ...
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