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The Case for Extreme Personalization

Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme personalization comes down to one simple reality: customers expect your company to know who they are — ...
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2016 Web Design Trends to Boost Conversions [Infographic]

Good web design can make or break your business. Research shows that users will make up their mind about how they “feel” about your website (and thus your business) within a fraction of a second after first viewing your site. Further, the ...
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5 Major Global Ecommerce Trends That You Can’t Afford to Ignore

As we begin 2016, the global ecommerce market is poised for significant growth. But not all geographies are experiencing the same trends. Here’s a quick look at global ecommerce trends. The U.S. Gets Physical In the U.S. market, eMarketer predicts ...
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Tips for Increasing Sales on Black Friday

Black Friday and Cyber Monday are almost here, and that means retailers are already fretting about how to maximize online revenue and steal customers from competitors. According to Forrester Research, U.S. online holiday sales will exceed US$95-billion ...
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Does Your Mobile Home Page Drive Visitors Away?

Consumer research suggests mobile shoppers prefer mobile websites to retail apps. But if you’ve invested in a companion app and wish to use your mobile home page to promote it, be careful about how you pitch your app — you may unwittingly ...
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