Bounce Rate Demystified [Infographic]
This week’s installment of Infographic Friday is courtesy of KISSmetrics. A question I’ve often been asked is “what should my bounce rate be?” And of course, the pat consultant answer is “it depends.”
According to this ...
6 CAPTCHA Alternatives to Improve Conversion
CAPTCHA is more than a catchy name, it’s an acronym — Completely Automated Public Turing test to tell Computers and Humans Apart. But in practical terms, CAPTCHAs are often Consistently Annoying, and Prevent The Conversion from Happening A-Lot. ...
How Bounce Rate Optimization Can Improve Your Search Rankings
Straight from Google’s Quality Guidelines comes the mantra for the white-hat SEO community: “Build your site for users, not search engines.” And Google means it.
The search giant disclosed its latest algorithm update includes page layout ...
5 Reasons Why Your Gut Feel Stinks
We conversion optimization specialists are always banging the “don’t rely on your gut feel” drum, and telling you that you have to test everything or perish in a horrible pyre of mediocre KPI performance.
While it’s true that ...
A Psychotactic That Caused 3x More People to Buy a Discounted Coffee Mug
Persuasive selling is part art, part science, but 100% apart of conversion optimization. Understanding what motivates our customer is key — it’s not just about what the offer is, but how an offer is presented. Consider this little case study ...
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