3 Unconventional Elements to Test in Checkout
We talk a lot about conversion funnel abandonment (for most ecommerce sites, it’s a checkout), including 16 must-haves for a cart review page and 10 worst things that can happen in checkout.
But what about the unconventional things that you can ...
11 Ways to Optimize Thank You Pages
Post-conversion Thank You pages present a great opportunity for further conversion — not just for another sale, but also microconversions. Here are ten-plus-one ways to squeeze the most of your confirmation pages and email.
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Checkout-less Commerce: Amex Lets You Pay With a #Hashtag
Until now, Twitter-commerce was only possible through referral links, with conversion rates somewhere around 0.5%. But Amex has come up with an innovative way to sell socially — without a checkout process. Amex Sync lets you buy with just a #hashtag.
(Email ...
Should You Show Cart Totals In Checkout?
I recently listened in on a web clinic from Marketing Experiments titled Optimizing Shopping Carts for the Holidays. One of the case studies presented was particularly intriguing. If you read the title of this post you guessed the subject of the test ...
How to Save Abandoned Carts Without an Email Address
It’s recommended that you capture an email address in the first step of checkout so if your customer abandons at any point during your conversion funnel, you can trigger a recovery email and save the sale.
Some sites, like Amazon, make the email ...
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