Does Price Influence Cart Abandonment? You Better Believe It
Averages often shroud insights, which is why we should always apply segmentation to our data analysis. A fantastic example of this is recent findings by by Seewhy, which analyzed 264,631 abandoned carts and found a very strong relationship between the ...
Online Checkout in Real Life [Video]
For a little Friday Funny to kick off your weekend, enjoy this funny short on the Online Checkout in Real Life from the Google Analytics team, reminiscent of our own Crazy Messed Up World of Ecommerce clips.
Perhaps the script at the end should read ...
Checklist: 9 Ways to Build Trust in Checkout
It can be tough to move the needle with conversion testing in the checkout with merely design elements like button color and number of form fields. You can expect some cart abandonment to be due to anxiety about following through with the purchase, so ...
Shopping Cart Page Checklist: 16 Things I Look For
Last week in Checkout Optimization: Are You Testing The Wrong Thing?, we looked at the top reasons customers report why they abandoned their last shopping cart. You’ll recall the top reasons had nothing to do with web usability and design, but the ...
Creating Urgency on the Shopping Cart Page
If you caught last post, you’ll recall that I promised a follow up with tips for shopping cart pages. Well, I’m going to extend the cliffhanger a little bit – you’ll have to hang tight until Monday, because I wanted to share these ...
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