social-login

Is Social Login Better than Guest Checkout?

If guest checkout is so important to conversion, why would ASOS remove it from its mobile experience? The answer is: it’s redesigned its mobile flow to support social log-in. According to 2014 research by BlueResearch, 42% of online shoppers would ...
15-reso

15 Ecommerce Resolutions for 2015: Part 2

Continuing our 3-part series of ecommerce resolutions for 2015, here are resolutions 6 through 10: 6. Mobilize your mobile strategy Before declaring the 10th Annual Year of the Mobile (kidding), let’s all agree mobile is no joke. 2/3 of email is ...
bitcoin-info

What’s Bitcoin’s Place In Retail? [Infographic]

Is Bitcoin ‘fad or rad’? Can the 25,000+ merchants that accept it be wrong? Intuit covers the state of the Bitcoin nation, along with its tax implication (rhyme not intended). Click to enlarge infographic
scary-checkout

10 Scariest Things That Can Happen to Your Checkout

What are the most frightening things that can happen in your checkout? These boners create all sorts of FUD that can fudge your conversion rates (Halloween puns intended). 1. No persistent cookie What’s worse than your older brother stealing your best ...
cart-testing

A/B Testing the Untestable in Checkout

92% of merchants participating in the e-tailing group’s 16th Annual Merchant Survey ranked A/B, multi-variate or other usability testing as most or somewhat important merchandising tactic for customer retention (second only to web analytics). While ...
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