checkout-optimization

Ecommerce Checkout Optimization [Slideshow]

If you missed my session on Checkout Optimization at Affiliate Management Days in San Francisco last month, you can catch the on-demand recording of Maximizing Conversions with Checkout Optimization on the Invesp Consulting Blog. You can also checkout ...
broken-shopping-cart

Breaking the Shopping Cart [Infographic]

The recurring revenue business model has been referred to as the “best business model in the world.” It kicks the pants off of loyalty programs, which is not a guarantee of consistent revenue, and ensures a steady stream of dollars from customers. ...
abandoned-cart-2

Does Price Influence Cart Abandonment? You Better Believe It

Averages often shroud insights, which is why we should always apply segmentation to our data analysis. A fantastic example of this is recent findings by by Seewhy, which analyzed 264,631 abandoned carts and found a very strong relationship between the ...

Online Checkout in Real Life [Video]

For a little Friday Funny to kick off your weekend, enjoy this funny short on the Online Checkout in Real Life from the Google Analytics team, reminiscent of our own Crazy Messed Up World of Ecommerce clips. Perhaps the script at the end should read ...

Checklist: 9 Ways to Build Trust in Checkout

It can be tough to move the needle with conversion testing in the checkout with merely design elements like button color and number of form fields. You can expect some cart abandonment to be due to anxiety about following through with the purchase, so ...
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