Should You Show Cart Totals In Checkout?

I recently listened in on a web clinic from Marketing Experiments titled Optimizing Shopping Carts for the Holidays. One of the case studies presented was particularly intriguing. If you read the title of this post you guessed the subject of the test ...

How to Save Abandoned Carts Without an Email Address

It’s recommended that you capture an email address in the first step of checkout so if your customer abandons at any point during your conversion funnel, you can trigger a recovery email and save the sale. Some sites, like Amazon, make the email ...

Saving Abandoned Carts: The Experts Weigh In

Last week’s infographic Friday post on how to execute the perfect cart abandonment email generated a lively discussion with intelligent questions. Because blog comments typically don’t see much light of day once the article is more than a day old ...
cart abandonment

How to Execute The Perfect Cart Abandonment Email [Infographic]

This week’s infographic is courtesy of, presenting stats on email timing, subject lines and content and their effect on cart recovery emails based on a study of 200 brands. Click to blow up this infographic Takeaways and comments: Timing ...

Checkout Survey [Infographic]

This week’s ‘Fographic Friday comes from‘s survey of 136 top US retailers in July 2012. The survey has followed checkout design for the past 3 years, and guess what — little has changed in terms of averages. ...
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