call-to-action

Ecommerce Trend: Persuasive Calls to Action

Rule #1 of Web usability = “don’t make me think.” But when it comes to persuasion, making users think twice is worth breaking rules for. Instead of “No, thanks” as the opt-out call-to-action, these sites are communicating ...
wireframe

47% of Ecommerce Sites Commit This Usability SNAFU

Despite its condemnation by conversion optimizations at conference after conference, merchandisers and Web designers love, love, love their home page carousels. “At the recent Conversion Conference in Chicago, about 25% of the speakers mentioned carousels ...
bitcoin-info

What’s Bitcoin’s Place In Retail? [Infographic]

Is Bitcoin ‘fad or rad’? Can the 25,000+ merchants that accept it be wrong? Intuit covers the state of the Bitcoin nation, along with its tax implication (rhyme not intended). Click to enlarge infographic
ecom

8 Tactics of High Converting Ecommerce Sites

If you’re looking for a New Year’s resolution, how about sharpening your CRO skills (conversion rate optimization)? Rich Page, author of Website Optimization: An Hour A Day has a new 31-day CRO video course, and is offering Get Elastic readers ...
scary-checkout

10 Scariest Things That Can Happen to Your Checkout

What are the most frightening things that can happen in your checkout? These boners create all sorts of FUD that can fudge your conversion rates (Halloween puns intended). 1. No persistent cookie What’s worse than your older brother stealing your best ...
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