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Icons or Labels: Which Responsive Navigation Test Won?

A few months ago Adam McFarland, one of the owners of Detailed Image, a high-end car care product seller, dropped me an email to share the impact moving to responsive design had on sales. Launching the redesign in April, May sales were up 30% year-over-year, ...
abandoned-cart

Cart Abandonment Stats [Infographic]

Every quarter, Salecycle reports cart abandonment statistics taken from its customer base of over 200 global brands, with a corresponding infographic. If you are using abandoned cart remarketing emails, make sure you’re tracking each of these metrics ...
call-to-action

Are You Ever Done Testing Call-to-Action Buttons?

Testing call-to-action buttons are a popular starting point for conversion optimizers because of their role in moving your customer through your conversion funnel. It’s easy to get quick uplift when your control button sucks to begin with — ...
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TTFB and TTI: 2 KPIs More Important Than Page Load Speed

Do you think page load speed is your target performance KPI? Think again. I want to introduce you to 2 metrics you may not have heard of, but influence both SEO and site conversion. TTFB: Time to First Byte This metric measures the time it takes for a ...

7 Deadly Site Search Sins

Revenue per visitor is greatly affected by your site search usability and precision. Are you making any of these mistakes? 1. Ignoring mobile So you optimized search for your website already? How does it look on mobile? Ensure your pagination uses enough ...
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