mobile-app-promotion

7 Ways to Promote Your Mobile App from Your Mobile Site

Developing an ecommerce app is less than half the battle – promoting it is key to getting actual downloads. It’s a no-brainer to use your mobile website to do this, but how you promote your mobile app can have a positive or negative impact ...

How Companies Use Predictive Analytics [Infographic]

In the ecommerce world, predictive analytics can be effective for product recommendations, but there are many more applications. This week’s infographic looks at how Netflix and Pandora recommend content, and OK Cupid and Twitter match people. Want ...
cobar

5 Dangerous Conversion Optimization Myths

We’re in an industry that loves best practices, but A/B and multivariate testing is famous for busting apart our sacred cows and proving that not all generally accepted BP’s are optimal for every business. Ironically, conversion optimization ...
big-data

Using Big Data for Big Personalization [Infographic]

“Big data” promises to be the solution to getting a 360 degree view of your customer and make more intelligent personalization decisions. For many organizations, mastering web analytics is challenging enough, nevermind the ocean of data you ...
conversion-optimization-infographic-thumbnail

Killing Cart Abandonment with Conversion Optimization [Infographic]

This week’s ‘fographic is courtesy of Conversion Voodoo, on a topic many ecommerce pros are obsessed about — cart abandonment. Tweetables The average shopping cart abandonment rate is 55-75% Tweet this 57% of cart abandoners are ...
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