The Lowdown on Shopping Cart Abandonment [Infographic]

This week’s infographic hails from Nextopia, covering cart abandonment costs and culprits. Tweetables 67.45% of online shopping carts are abandoned Tweet this The average delay between first visit and actual purchase is 19 hrs Tweet this 72% ...

Is Social Login Better than Guest Checkout?

If guest checkout is so important to conversion, why would ASOS remove it from its mobile experience? The answer is: it’s redesigned its mobile flow to support social log-in. According to 2014 research by BlueResearch, 42% of online shoppers would ...

Why It’s Like 1995 on the Mobile Web Right Now

Another post on mobile menus? You may recall, GetElastic posted Don’t Make These Mobile Mistakes and Mobile Menus: Hold the Hamburger already. And Conversion XL posted the excellent mobile menu A/B testing study just last month. (The testing gain ...

The Head to Toe View of the Customer

We know about the 360-degree view of the customer: a unified account of interactions across digital and physical touchpoints. Omnichannel Nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in ...

15 Ecommerce Resolutions for 2015: Part 3

Today’s post concludes our 3-part series on ecommerce resolutions for 2015. If you missed them, check out part one and part two. 11. Optimize for international customers Leverage geo-IP tools to detect location to at a minimum eliminate country-selector ...
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