constraints

Optimization Testing Within Branding Constraints

Last post Chris Goward, author of You Should Test That joined us to answer the tough questions on A/B testing. In his book, Chris also shares a landing page case study from B2B software vendor SAP that’s a great example of working within branding ...
goward-bio

Ten Conversion Testing Questions Answered

We talk a lot about conversion optimization tactics on Get Elastic. While they may be backed up by research, case studies or even what may be considered common sense, they can always be punctuated by one phrase: “You should test that.” I recently ...
mobile-input

Mobile Commerce Optimization: 5 Tips for Touch Keyboards

While general form usability guidelines apply to mobile, there are some unique issues that occur with touch keyboards that you should anticipate and and properly handle in your code. Today’s post highlights tips from the research findings of recently ...
Untitled-88

3 Unconventional Elements to Test in Checkout

We talk a lot about conversion funnel abandonment (for most ecommerce sites, it’s a checkout), including 16 must-haves for a cart review page and 10 worst things that can happen in checkout. But what about the unconventional things that you can ...
thank-you

11 Ways to Optimize Thank You Pages

Post-conversion Thank You pages present a great opportunity for further conversion — not just for another sale, but also microconversions. Here are ten-plus-one ways to squeeze the most of your confirmation pages and email. Create an account Offering ...
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