12 Design Best Practices for Drop-Down Menus
We often focus optimization activities on landing pages, checkouts and home pages, and less on the pages that provide the “assists” in conversion. Today’s post shines the spotlight on navigation menus, with an excerpt from Econsultancy’s ...
The Ecommerce Guide to Big Data [Infographic]
“Big Data” has been touted as the next “big thing” in ecommerce. But according to research by Edgell Knowledge Network, only 47% of retailers understand how to apply Big Data to their business. We can expect non-retail ecommerce ...
How to Save Abandoned Carts Without an Email Address
It’s recommended that you capture an email address in the first step of checkout so if your customer abandons at any point during your conversion funnel, you can trigger a recovery email and save the sale.
Some sites, like Amazon, make the email ...
Saving Abandoned Carts: The Experts Weigh In
Last week’s infographic Friday post on how to execute the perfect cart abandonment email generated a lively discussion with intelligent questions.
Because blog comments typically don’t see much light of day once the article is more than a day old ...
Copywriting: How to Ditch Marketing for Product Knowledge
Product knowledge is a key to selling in the “physical world” — a good salesperson knows the product in an out, its strengths and weaknesses and can answer customer questions.
But online, product knowledge is often restricted to what ...
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