call-to-action

Are You Ever Done Testing Call-to-Action Buttons?

Testing call-to-action buttons are a popular starting point for conversion optimizers because of their role in moving your customer through your conversion funnel. It’s easy to get quick uplift when your control button sucks to begin with — ...
snail-mouse

TTFB and TTI: 2 KPIs More Important Than Page Load Speed

Do you think page load speed is your target performance KPI? Think again. I want to introduce you to 2 metrics you may not have heard of, but influence both SEO and site conversion. TTFB: Time to First Byte This metric measures the time it takes for a ...

7 Deadly Site Search Sins

Revenue per visitor is greatly affected by your site search usability and precision. Are you making any of these mistakes? 1. Ignoring mobile So you optimized search for your website already? How does it look on mobile? Ensure your pagination uses enough ...
mobile-app-promotion

7 Ways to Promote Your Mobile App from Your Mobile Site

Developing an ecommerce app is less than half the battle – promoting it is key to getting actual downloads. It’s a no-brainer to use your mobile website to do this, but how you promote your mobile app can have a positive or negative impact ...

How Companies Use Predictive Analytics [Infographic]

In the ecommerce world, predictive analytics can be effective for product recommendations, but there are many more applications. This week’s infographic looks at how Netflix and Pandora recommend content, and OK Cupid and Twitter match people. Want ...
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