8 Tactics of High Converting Ecommerce Sites

If you’re looking for a New Year’s resolution, how about sharpening your CRO skills (conversion rate optimization)? Rich Page, author of Website Optimization: An Hour A Day has a new 31-day CRO video course, and is offering Get Elastic readers ...

10 Scariest Things That Can Happen to Your Checkout

What are the most frightening things that can happen in your checkout? These boners create all sorts of FUD that can fudge your conversion rates (Halloween puns intended). 1. No persistent cookie What’s worse than your older brother stealing your best ...

Mobile Menus: Hold the Hamburger?

Whether you call it the “hamburger,” “sandwich,” “hot dog,” “list icon” (or as I like to call it, the “Adidas”), that little 3-bar thing denoting mobile menus are growing in adoption. But we’re ...

Your 12-Step Landing Page Recovery Program [Infographic]

Today I and a few hundred digital marketing professionals from all over the map converge for Unbounce’s Call to Action Conference ( #CTAConf ) right here in Vancouver. We’re also happy here at Elastic Path to have Unbounce as our new downstairs ...

A/B Testing the Untestable in Checkout

92% of merchants participating in the e-tailing group’s 16th Annual Merchant Survey ranked A/B, multi-variate or other usability testing as most or somewhat important merchandising tactic for customer retention (second only to web analytics). While ...
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