20-percent

The Easiest Way to Increase Conversion by 20%

According to data from PowerReviews, increasing a product’s review count from 0 to 1 increases conversion by 20%. Rishi Rawat points out a great way to motivate customers to leave that first review — offer an incentive, like loyalty points: But ...
play

How Video Drives Consumers to Purchase [Infographic]

This week’s Infographic Friday features Invodo’s Video Statistics: The Marketer’s Infographic (via ) Tweetables The average American consumes 19 hours of online video per month Tweet this Consumers watch product video 60% of the ...
mobile-form

5 Ways to Handle Long Drop-Downs In Mobile Forms

Drop-down menus have been a thorn in web users’ sides for years, but when replicated on mobile websites, they become even pricklier. Mobile ecommerce sites with country and state or province selectors, for example, risk abandonment when drop-downs ...
amex-sync-twitter

Checkout-less Commerce: Amex Lets You Pay With a #Hashtag

Until now, Twitter-commerce was only possible through referral links, with conversion rates somewhere around 0.5%. But Amex has come up with an innovative way to sell socially — without a checkout process. Amex Sync lets you buy with just a #hashtag. (Email ...
ecommerce-game

The 91 Point Ecommerce Optimization Checklist [Infographic]

If ecommerce optimization were a board game, would it look something like this? Click to enlarge The creative folks at Cue Blocks came up with this crazy snakes-and-ladders-esque Infographic along with a 91-point checklist Holy Grail of Ecommerce Optimization ...
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