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5 Dangerous Conversion Optimization Myths

We’re in an industry that loves best practices, but A/B and multivariate testing is famous for busting apart our sacred cows and proving that not all generally accepted BP’s are optimal for every business. Ironically, conversion optimization ...
big-data

Using Big Data for Big Personalization [Infographic]

“Big data” promises to be the solution to getting a 360 degree view of your customer and make more intelligent personalization decisions. For many organizations, mastering web analytics is challenging enough, nevermind the ocean of data you ...
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Killing Cart Abandonment with Conversion Optimization [Infographic]

This week’s ‘fographic is courtesy of Conversion Voodoo, on a topic many ecommerce pros are obsessed about — cart abandonment. Tweetables The average shopping cart abandonment rate is 55-75% Tweet this 57% of cart abandoners are ...
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Optimization Testing Within Branding Constraints

Last post Chris Goward, author of You Should Test That joined us to answer the tough questions on A/B testing. In his book, Chris also shares a landing page case study from B2B software vendor SAP that’s a great example of working within branding ...
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Ten Conversion Testing Questions Answered

We talk a lot about conversion optimization tactics on Get Elastic. While they may be backed up by research, case studies or even what may be considered common sense, they can always be punctuated by one phrase: “You should test that.” I recently ...
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