pscyh-checkout

The Psychology of Online Checkout [Infographic]

This week’s infographic is courtesy of VoucherCloud, rounding up a whack-o-stats on consumer behavior around purchase and checkout. Tweetables 57% of online shoppers will abandon a site after waiting 3s for page load, 80% won’t return Tweet ...
scrooge

5 Ways to Scrooge Up Your Holiday Marketing

We’re rapidly heading into the shortest online holiday shopping season since 2002, and it’s gearing up to be the biggest yet. Make sure you’re not committing any of these common scrooges to maximize your holiday marketing effectiveness. 1. ...
di-thumb

Icons or Labels: Which Responsive Navigation Test Won?

A few months ago Adam McFarland, one of the owners of Detailed Image, a high-end car care product seller, dropped me an email to share the impact moving to responsive design had on sales. Launching the redesign in April, May sales were up 30% year-over-year, ...
abandoned-cart

Cart Abandonment Stats [Infographic]

Every quarter, Salecycle reports cart abandonment statistics taken from its customer base of over 200 global brands, with a corresponding infographic. If you are using abandoned cart remarketing emails, make sure you’re tracking each of these metrics ...
call-to-action

Are You Ever Done Testing Call-to-Action Buttons?

Testing call-to-action buttons are a popular starting point for conversion optimizers because of their role in moving your customer through your conversion funnel. It’s easy to get quick uplift when your control button sucks to begin with — ...
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