di-thumb

Icons or Labels: Which Responsive Navigation Test Won?

A few months ago Adam McFarland, one of the owners of Detailed Image, a high-end car care product seller, dropped me an email to share the impact moving to responsive design had on sales. Launching the redesign in April, May sales were up 30% year-over-year, ...
call-to-action

Are You Ever Done Testing Call-to-Action Buttons?

Testing call-to-action buttons are a popular starting point for conversion optimizers because of their role in moving your customer through your conversion funnel. It’s easy to get quick uplift when your control button sucks to begin with — ...
mobile-app-promotion

7 Ways to Promote Your Mobile App from Your Mobile Site

Developing an ecommerce app is less than half the battle – promoting it is key to getting actual downloads. It’s a no-brainer to use your mobile website to do this, but how you promote your mobile app can have a positive or negative impact ...
constraints

Optimization Testing Within Branding Constraints

Last post Chris Goward, author of You Should Test That joined us to answer the tough questions on A/B testing. In his book, Chris also shares a landing page case study from B2B software vendor SAP that’s a great example of working within branding ...
gaming-ab-tests

Test Your Gut: 3 AB Tests from the Gaming Industry

If you’re passionate about A/B testing, you’re likely familiar with the site WhichTestWon, a weekly showcase of A/B testing examples from a variety of industries with a twist – you get to test your own “gut feel” and predict ...
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