Are Your Cross-sells Killing Conversion?

It’s generally believed that product recommendations on ecommerce sites increase conversion and average order value. But according to e-tailing group’s 16th Annual Merchant Survey, 59% of retailers don’t know what kind of conversion rates they ...

Icons or Labels: Which Responsive Navigation Test Won?

A few months ago Adam McFarland, one of the owners of Detailed Image, a high-end car care product seller, dropped me an email to share the impact moving to responsive design had on sales. Launching the redesign in April, May sales were up 30% year-over-year, ...

Are You Ever Done Testing Call-to-Action Buttons?

Testing call-to-action buttons are a popular starting point for conversion optimizers because of their role in moving your customer through your conversion funnel. It’s easy to get quick uplift when your control button sucks to begin with — ...

7 Ways to Promote Your Mobile App from Your Mobile Site

Developing an ecommerce app is less than half the battle – promoting it is key to getting actual downloads. It’s a no-brainer to use your mobile website to do this, but how you promote your mobile app can have a positive or negative impact ...

Optimization Testing Within Branding Constraints

Last post Chris Goward, author of You Should Test That joined us to answer the tough questions on A/B testing. In his book, Chris also shares a landing page case study from B2B software vendor SAP that’s a great example of working within branding ...
© 2015 Get Elastic Ecommerce Blog. All rights reserved. Site Admin · Entries RSS · Comments RSS
The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.