cart-contents

Should You Show Cart Totals In Checkout?

I recently listened in on a web clinic from Marketing Experiments titled Optimizing Shopping Carts for the Holidays. One of the case studies presented was particularly intriguing. If you read the title of this post you guessed the subject of the test ...
filter

Removing This Design Element Improved CTR by 27%

Search filters are a critical UX feature to ecommerce sites. The larger your product assortment, the more necessary they are. But how you display the features may be helping or hurting your conversion rates. This week’s WhichTestWon feature test ...
shocking

Best Practice Gone Bad: 4 Shocking A/B Tests

One company’s “best practice” is another’s conversion killer. In our webinar E-Commerce Conversion Optimization from Entry to Checkout, Chris Goward of WiderFunnel shared several real A/B tests that bust a few best practice myths. ...
shopping bags

E-Commerce Conversion Optimization from Entry to Checkout

Are you getting double-digit revenue lift from your conversion optimization efforts? Think it’s not possible? Understanding the dynamics behind a successful shopping experience is critical. You need to optimize the entire experience for your shoppers, ...
test-infographic

Is Your Testing Strategy Ready for the Holidays? [Infographic]

In the lead up to the holiday season, it helps to hone in on your testing strategy. This week’s infographic features figures from Econsultancy’s Conversion Rate Optimization Report 2011 remixed by Monetate. Click infographic to enlarge Not surprisingly, ...
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