test-infographic

Is Your Testing Strategy Ready for the Holidays? [Infographic]

In the lead up to the holiday season, it helps to hone in on your testing strategy. This week’s infographic features figures from Econsultancy’s Conversion Rate Optimization Report 2011 remixed by Monetate. Click infographic to enlarge Not surprisingly, ...
get

The Power of the Word Get

We’re not biased because our blog’s name is Get Elastic, but the power of the word “get” on persuasion and conversion has popped up at least a couple times in my web travels this year. In Marketing Experiments’ web clinic ...
hippo

Conversion Rate Optimization: Rethinking the HIPPO

If you’ve been reading marketing and analytics blogs, you’ve likely encountered the acronym HiPPO (including our own blog). This affectionate term describes either the “Higest Paid Person’s Opinion” or the “Higest Paid ...
price-testing

Should You Test Prices Online?

There is a pricing sweet spot to maximize profit (not necessarily conversion rate) for each of your products. Unfortunately, without testing methods, it’s very difficult to determine how to optimally price your products online. Is A/B or multivariate ...
rip-gwo

Good-Bye Google Website Optimizer: What This Means for Conversion Testing

Did you hear the news? Google is retiring its website optimizer product, replacing it with Google Analytics Content Experiments. What does this mean for conversion optimization? I asked website optimization expert Rich Page to weigh in on the changes: I ...
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