confusing-captcha

6 CAPTCHA Alternatives to Improve Conversion

CAPTCHA is more than a catchy name, it’s an acronym — Completely Automated Public Turing test to tell Computers and Humans Apart. But in practical terms, CAPTCHAs are often Consistently Annoying, and Prevent The Conversion from Happening A-Lot. ...
bounce-rate

How Bounce Rate Optimization Can Improve Your Search Rankings

Straight from Google’s Quality Guidelines comes the mantra for the white-hat SEO community: “Build your site for users, not search engines.” And Google means it. The search giant disclosed its latest algorithm update includes page layout ...

Testing the Untestable: An SEO Title Tag Experiment

Words matter. It’s proven that your choice of verbiage can dramatically impact your email open rates, paid search click through rates and landing page conversions. Marketers spend thousands of hours and dollars testing and tweaking text to find out ...

38% of Online Retailers Believe Site Testing Effective

According to Forrester’s latest State of Retailing Online report, 38% of web merchants report A/B testing of their site design as “effective.” Does that sound low to you? While this doesn’t necessarily mean 62% don’t consider ...

Online Checkout in Real Life [Video]

For a little Friday Funny to kick off your weekend, enjoy this funny short on the Online Checkout in Real Life from the Google Analytics team, reminiscent of our own Crazy Messed Up World of Ecommerce clips. Perhaps the script at the end should read ...
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