Correlation vs Causation and Its Impact on Site Testing
“Correlation does not imply causation.”
Heard that phrase lately? Or maybe way back in Stats 101?
The topic is so hot it got it’s own panel at Search Marketing Expo and a math-o-graphic on the SEOMoz blog. It’s worth discussing ...
Putting Your Best Site Forward: A/B Testing Webinar Recap
No matter what the marketing investment, everyone wants to know what kind of ROI to expect. Landing page optimization (or LPO) – just a longer name for conversion testing – is no exception.
For the inaugural Landing Page Optimization Benchmark ...
Conversion Optimization: Dont Rely On Case Studies
Making a decision on adding a new usability feature or modifying your design for higher conversion? You may be tempted to use case study data to support your decision. But could case studies lead you astray?
The danger in relying on case studies
With ...
Something To Think About Before You Redesign
We work in a redesign obsessed industry. I make regular rounds across the Internet Retailer 500, and one thing is constant – change. A 2009 Internet Retailer survey found more than 60% of web retailers redesigned all or part of their websites that ...
Should You Avoid Testing During a Traffic Spike?
You may have heard the advice to avoid A/B and multivariate testing during a traffic spike. This is sound advice for the most part, but I suggest there are times when testing during a traffic spike is exactly what you should do.
Testing at the beginning ...
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