Best Practice Gone Bad: 4 Shocking A/B Tests

One company’s “best practice” is another’s conversion killer. In our webinar E-Commerce Conversion Optimization from Entry to Checkout, Chris Goward of WiderFunnel shared several real A/B tests that bust a few best practice myths. ...
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E-Commerce Conversion Optimization from Entry to Checkout

Are you getting double-digit revenue lift from your conversion optimization efforts? Think it’s not possible? Understanding the dynamics behind a successful shopping experience is critical. You need to optimize the entire experience for your shoppers, ...

Is Your Testing Strategy Ready for the Holidays? [Infographic]

In the lead up to the holiday season, it helps to hone in on your testing strategy. This week’s infographic features figures from Econsultancy’s Conversion Rate Optimization Report 2011 remixed by Monetate. Click infographic to enlarge Not surprisingly, ...

The Power of the Word Get

We’re not biased because our blog’s name is Get Elastic, but the power of the word “get” on persuasion and conversion has popped up at least a couple times in my web travels this year. In Marketing Experiments’ web clinic ...

Conversion Rate Optimization: Rethinking the HIPPO

If you’ve been reading marketing and analytics blogs, you’ve likely encountered the acronym HiPPO (including our own blog). This affectionate term describes either the “Higest Paid Person’s Opinion” or the “Higest Paid ...
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