Putting Your Best Site Forward: A/B Testing Webinar Recap

No matter what the marketing investment, everyone wants to know what kind of ROI to expect. Landing page optimization (or LPO) – just a longer name for conversion testing – is no exception. For the inaugural Landing Page Optimization Benchmark ...
case-study

Conversion Optimization: Dont Rely On Case Studies

Making a decision on adding a new usability feature or modifying your design for higher conversion? You may be tempted to use case study data to support your decision. But could case studies lead you astray? The danger in relying on case studies With ...
brain-gears

Something To Think About Before You Redesign

We work in a redesign obsessed industry. I make regular rounds across the Internet Retailer 500, and one thing is constant – change. A 2009 Internet Retailer survey found more than 60% of web retailers redesigned all or part of their websites that ...
traffic-spike

Should You Avoid Testing During a Traffic Spike?

You may have heard the advice to avoid A/B and multivariate testing during a traffic spike. This is sound advice for the most part, but I suggest there are times when testing during a traffic spike is exactly what you should do. Testing at the beginning ...
ROI of conversion testing

Putting Your Best Site Forward: Making the Case for Testing

Most ecommerce managers and marketers agree that one of the fastest ways to increase ecommerce sales is to optimize website pages. Yet many have trouble getting their organization on board and gaining the budget and executive support needed to move beyond ...
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