Testing the Untestable: An SEO Title Tag Experiment

Words matter. It’s proven that your choice of verbiage can dramatically impact your email open rates, paid search click through rates and landing page conversions. Marketers spend thousands of hours and dollars testing and tweaking text to find out ...

38% of Online Retailers Believe Site Testing Effective

According to Forrester’s latest State of Retailing Online report, 38% of web merchants report A/B testing of their site design as “effective.” Does that sound low to you? While this doesn’t necessarily mean 62% don’t consider ...

Online Checkout in Real Life [Video]

For a little Friday Funny to kick off your weekend, enjoy this funny short on the Online Checkout in Real Life from the Google Analytics team, reminiscent of our own Crazy Messed Up World of Ecommerce clips. Perhaps the script at the end should read ...

Correlation vs Causation and Its Impact on Site Testing

“Correlation does not imply causation.” Heard that phrase lately? Or maybe way back in Stats 101? The topic is so hot it got it’s own panel at Search Marketing Expo and a math-o-graphic on the SEOMoz blog. It’s worth discussing ...

Putting Your Best Site Forward: A/B Testing Webinar Recap

No matter what the marketing investment, everyone wants to know what kind of ROI to expect. Landing page optimization (or LPO) – just a longer name for conversion testing – is no exception. For the inaugural Landing Page Optimization Benchmark ...
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