Should You Avoid Testing During a Traffic Spike?
You may have heard the advice to avoid A/B and multivariate testing during a traffic spike. This is sound advice for the most part, but I suggest there are times when testing during a traffic spike is exactly what you should do.
Testing at the beginning ...
Putting Your Best Site Forward: Making the Case for Testing
Most ecommerce managers and marketers agree that one of the fastest ways to increase ecommerce sales is to optimize website pages. Yet many have trouble getting their organization on board and gaining the budget and executive support needed to move beyond ...
Cookie Permission: Should You Test That?
Last post we looked at the European Union’s Privacy and Electronic Communications Directive and what that means for businesses in the EU, and the UK in particular in light of new regulations surrounding disclosure of the use of tracking cookies, ...
A/B and Multivariate Test Validity: Beware of Bad Data!
According to the 2011 Marketing Sherpa Landing Page Optimization Benchmark Report, 40% of the over 2,000 marketers surveyed did not calculate the statistical significance of A/B and multivariate test results in 2010. 40%! That’s a big chunk of marketers.
Clearly, ...
7 Takeaways From Optimization Summit 2011
Freshly back from the Marketing Sherpa / Marketing Experiments Optimization Summit 2011 on conversion testingin steamy Atlanta, I felt compelled to share the juiciest takeaways with you readers. Many of these look like common sense – or stuff we learned ...
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