foot-traffic

The Head to Toe View of the Customer

We know about the 360-degree view of the customer: a unified account of interactions across digital and physical touchpoints. Omnichannel Nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in ...
resolutions1

15 Ecommerce Resolutions for 2015: Part 1

To kick off the new year, we’ve got a 3-part series covering the 15 ecommerce resolutions for 2015 you need to make. Today’s post covers 1-5. Dig in! 1. Tune your performance It’s no secret that as websites add more cool features, pages ...
big-data

Best Practice in Big Data: A Marketer’s Primer

Big data is a big buzzword, and as an emerging technology, sits at the peak of the 2013 Gartner Hype Cycle for Emerging Technologies. We’re happy to announce Elastic Path has been recognized in Gartner’s “Hype Cycle for Digital Marketing, 2014” ...

How Data Impacts the Path to Purchase [Infographic]

This week’s infographic from Baynote outlines how data influences the customer journey from discovery, to research / purchase intent, to checkout, post-purch and beyond. Click to enlarge infographic Tweetables 89% of consumers use search engines ...
in-store-analytics

Digital Retail: How In-Store Analytics Align With Online

Online retailers depend on the power of Web analytics to deeply understand customer behavior, track sales performance and analyze optimization efforts. Without them, marketers and merchandisers would be shooting blanks into cyberspace. But what about ...
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