How Data Impacts the Path to Purchase [Infographic]

This week’s infographic from Baynote outlines how data influences the customer journey from discovery, to research / purchase intent, to checkout, post-purch and beyond. Click to enlarge infographic Tweetables 89% of consumers use search engines ...
in-store-analytics

Digital Retail: How In-Store Analytics Align With Online

Online retailers depend on the power of Web analytics to deeply understand customer behavior, track sales performance and analyze optimization efforts. Without them, marketers and merchandisers would be shooting blanks into cyberspace. But what about ...
big-data

The Big 9 Big Data Sources [Infographic]

Still demystified by Big Data? What is it? Where does it come from? What do you do with it? Kapow Software has a very interesting visualization of the various sources of Big Data that organizations can use to forward their business, divided into 9 sources, ...

How Companies Use Predictive Analytics [Infographic]

In the ecommerce world, predictive analytics can be effective for product recommendations, but there are many more applications. This week’s infographic looks at how Netflix and Pandora recommend content, and OK Cupid and Twitter match people. Want ...
big-data

Using Big Data for Big Personalization [Infographic]

“Big data” promises to be the solution to getting a 360 degree view of your customer and make more intelligent personalization decisions. For many organizations, mastering web analytics is challenging enough, nevermind the ocean of data you ...
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