Are You Segmenting Your Marketing Campaigns to Death?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In the early 1900′s, department store merchant John Wanamaker didn’t have access to web analytics to be able to calculate an ROI on ...
how-you-doin

How You Doin? 5 Free Ways to Check Your Site Performance

Curious how your site is doing relative to your competitors, and looking for benchmark metrics to improve upon? Here’s a roundup of free (and freemium) tools that can help you track traffic, SEO, social sentiment, business ratings and site speed ...

11 Types of Analytics for 2011

I was recently interviewed along with other online marketing bloggers for the Inc. Magazine article 11 Best Analytics Tools. Not all of my picks made the article, so I’d like to share them with Get Elastic readers, as they’re pertinent to ...

AB Testing: Why You Shouldn’t Focus on Conversion Rate

When A/B testing web design, copy, merchandising or promotions, the most important thing is understanding what metrics you will use to determine success. It’s not always “conversion rate.” Conversion rate is typically expressed as number of conversion ...

Analyze This: 5 Analytics Tips for the Holiday Season

Just like a coach wouldn’t wait to the end of the season to review game performance videos with the team, neither should you leave your analytics on the bench ’til the end of the holiday season. You should be reviewing analytics data daily ...
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