11 Types of Analytics for 2011

I was recently interviewed along with other online marketing bloggers for the Inc. Magazine article 11 Best Analytics Tools. Not all of my picks made the article, so I’d like to share them with Get Elastic readers, as they’re pertinent to ...

AB Testing: Why You Shouldn’t Focus on Conversion Rate

When A/B testing web design, copy, merchandising or promotions, the most important thing is understanding what metrics you will use to determine success. It’s not always “conversion rate.” Conversion rate is typically expressed as number of conversion ...

Analyze This: 5 Analytics Tips for the Holiday Season

Just like a coach wouldn’t wait to the end of the season to review game performance videos with the team, neither should you leave your analytics on the bench ’til the end of the holiday season. You should be reviewing analytics data daily ...

Solving 6 Common Ecommerce Problems in Google Analytics

If you use Google Analytics for your ecommerce business, Google Analytics: Understanding Visitor Behavior by Justin Cutroni (blog) is a great resource (provided you already have a general understanding of basic web analytics). It covers a broad range ...

What Makes Them Click? 7 Business Questions Answered With In-Page Analytics

Google Analytics has just released a new feature called In-Page Analytics. The major advancement In-Page offers is the ability to view page statistics as you navigate your site (rather than through pages of links under your Content menu). You can see ...
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