A Better Way to Measure Conversion Rate

It’s been a while since we discontinued the Friday-link-list we used to call Blogger’s Digest here at Get Elastic. Blogger’s Digest was a collection of the week’s essential reading for ecommerce fans from around the blogosphere. ...

Measuring and Improving Cross-Sell and Upsell

Cross-selling and upselling is a popular tactic among online retailers in hopes of increasing average order value, items per sale and improving customer service with relevant suggestions. Amazon shared that cross-sells were responsible for 35% of its ...

Video Tutorial: Hacking Google Analytics for Keyword Research

Last summer we did a collaborative post with fellow Vancouverites VKI Studios called Stop Google Analytics from Stealing Your Valuable Keyword Data. Google Analytics really isn’t “stealing”, rather “concealing” the actual ...

Tracking Twitter Links: Twitter Analytics Tools & More

I’m noticing more and more retailers on Twitter these days, and I expect this trend to continue through 2009. So I thought I would share some tips and tools for ecommerce Twitter marketers. Sync Your Blog or RSS Feed to Twitter Twitterfeed & ...

New Google Analytics Segmentation Feature Rocks for Ecommerce

Just announced today, Google Analytics is rolling out new features to its free tool in Public Beta, meaning you can expect to gain access to these new goodies sometime in the next couple weeks. Click here if you can’t view this video. As Avinash ...
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