What Makes Them Click? 7 Business Questions Answered With In-Page Analytics

Google Analytics has just released a new feature called In-Page Analytics. The major advancement In-Page offers is the ability to view page statistics as you navigate your site (rather than through pages of links under your Content menu). You can see ...

How To Boost Conversion Rates Instantly Without Making a Single Change to Your Site

Sound too good to be true? You can absolutely change your site conversion rate (or any other important success metric) by simply optimizing…your web analytics reports! By default, Web analytics track anything and everything that happens on your ...

Web Analytics: Why Would Cart Abandonment Spike Jan 5 and 6?

Linda’s Note: The following is a guest post by Charles Nicholls of SeeWhy. The shopping cart abandonment rate is a key metric every ecommerce team should track. When viewed across the ecommerce sector, changes in the abandonment rate give insight ...

Is Analyzing Time on Site a Waste of Time?

Assume your average time on site is 3:15. Is that a good thing, bad thing or “why should I care” thing? Most folks believe more time on site is better — it means customers are viewing more products, reading descriptions and reviews word-for-word ...

A Better Way to Measure Conversion Rate

It’s been a while since we discontinued the Friday-link-list we used to call Blogger’s Digest here at Get Elastic. Blogger’s Digest was a collection of the week’s essential reading for ecommerce fans from around the blogosphere. ...
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