The Forgotten Metric: Direct Traffic Signals Brand Preference
We all want to know which sites, search engines and keywords are sending us traffic. But what about direct type in traffic? When people access your site URL by typing it in from memory, it can be a great indicator of your brand preference, success of ...
Stop Google Analytics From Stealing Your Valuable AdWords Keyword Data
Are you a Google AdWords advertiser using Google Analytics? STOP! You MUST read this post because you are losing money daily and we are going to help you stop the bleeding.
There is a problem with the default functionality of Google Analytics when used ...
Webinar Recap: Web Analytics Unleashed
We were thrilled to have Avinash Kaushik join us for 3 Things to Die For: Web Analytics Unleashed today. It was an information-packed hour with a brief question and answer period, but Avinash has a reputation for being very helpful answering questions ...
Book Review – Web Analytics: An Hour a Day by Avinash Kaushik
Last Christmas, I picked myself up a copy of Avinash Kaushik’s Web Analytics: An Hour a Day. (I read about 50 marketing and ecommerce blog feeds each week, so it’s a real treat to read top-notch marketing material offline from time to time). ...
8 Google Analytics Sins: Are You Guilty?
If you use a “set it and forget it” implementation of Google’s free Analytics tool, your data may be “accurate” but not as useful to you as it could be.
I wrote a tutorial called “8 Stupid Things Webmasters Do To Mess ...
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