Is Analyzing Time on Site a Waste of Time?

Assume your average time on site is 3:15. Is that a good thing, bad thing or “why should I care” thing? Most folks believe more time on site is better — it means customers are viewing more products, reading descriptions and reviews word-for-word ...

A Better Way to Measure Conversion Rate

It’s been a while since we discontinued the Friday-link-list we used to call Blogger’s Digest here at Get Elastic. Blogger’s Digest was a collection of the week’s essential reading for ecommerce fans from around the blogosphere. ...

Measuring and Improving Cross-Sell and Upsell

Cross-selling and upselling is a popular tactic among online retailers in hopes of increasing average order value, items per sale and improving customer service with relevant suggestions. Amazon shared that cross-sells were responsible for 35% of its ...

Video Tutorial: Hacking Google Analytics for Keyword Research

Last summer we did a collaborative post with fellow Vancouverites VKI Studios called Stop Google Analytics from Stealing Your Valuable Keyword Data. Google Analytics really isn’t “stealing”, rather “concealing” the actual ...

Tracking Twitter Links: Twitter Analytics Tools & More

I’m noticing more and more retailers on Twitter these days, and I expect this trend to continue through 2009. So I thought I would share some tips and tools for ecommerce Twitter marketers. Sync Your Blog or RSS Feed to Twitter Twitterfeed & ...
© 2015 Get Elastic Ecommerce Blog. All rights reserved. Site Admin · Entries RSS · Comments RSS
The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.